Measuring Digital ROI

Rachelle Considine Chief Operating Officer Future US

Evolving Digital Landscape

Pressure to Perform

Pressure to Perform

Pressure to Perform

Surviving the Changes

Surviving the Changes

Future’s Solution

ü  Always answer the ‘SO WHAT’

ü  PROVE THE POWER of the media campaign

Future’s Solution

Future’s Solution

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

Case Study: Skyrim Food Truck

92% favorable mentions

Case Study: Skyrim Food Truck

20.8 million total impressions

6.4 million social media impressions