Post on 19-Jun-2015
description
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ADOBE CONSUTING SERIVICES
Adobe Consulting Services Adobe Digital Summit | Summit Wrap-up
2014/3/28
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ADOBE CONSUTING SERIVICES
Marketing Reinvention
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ADOBE CONSUTING SERIVICES
Marketing Reinvention
Customer Focused
Real Time Enterprise Creativity
Omni-Channel
The Last Milliseconds Digital- Self
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ADOBE CONSUTING SERIVICES
Customer Focused
Customer Journey
Digital Touch Point Optimization
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ADOBE CONSUTING SERIVICES
Manual Process Automated Process
Sometime Real Time
We Think We Know
Silo'ed Data Integrated Data
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ADOBE CONSUTING SERIVICES
Real Time Enterprise Creativity l Master Marketing Profile
l Adobe Target Premium
l Adobe Campaign
l Phone Gap by Adobe Experience Manager
l Shared Assets
l DPS Integration by Adobe Experience Manager
Trigger Events
l Geo-Fencing by Adobe Mobile / Adobe Target Premium
l iBeacon
l Adobe Campaign
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ADOBE CONSUTING SERIVICES
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ADOBE CONSUTING SERIVICES
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ADOBE CONSUTING SERIVICES
Digital Marketing から MarketingがDigitalへ
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ADOBE CONSUTING SERIVICES
今後日本に求められること
l 組織と人の育成。3つのPによるProduct、Process、People。 l パフォーマンス(ROI)の向上
l ワークフローの最適化(組織の組み立て?)
l マーケッターのデータへの理解・ストーリーの付け方
l ターゲティングセグメントストラテジー l ターゲティングメッセージを伝えていく上で、誰に、何を、いつ、どのように伝えていくか?
l Online to Offline、People & Technology tie to end to end(MGM)
l Take The Risk(Not Taking the Risk is Risk by ロバート・レッドフォード)
l Frailer is a Step on the Road(Risk by ロバート・レッドフォード)
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ADOBE CONSUTING SERIVICES
http://adobe.ly/15XViai
Adobe Consulting Services
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ADOBE CONSUTING SERIVICES