Admin eSolutions Digital Marketing 101

Post on 02-Nov-2014

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“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” Presentation content: What is inbound vs outbound marketing Inbound statistics Inbound marketing costs vs outbound marketing Google is the new yellow pages SEO statistics Why ranking high is important Google results statistics Why keyword rich fresh content is key Blogging statistics The organizational chart of your digital marketing strategy Do you have lead intelligence?

Transcript of Admin eSolutions Digital Marketing 101

How to make sense of the

Internet, your Website & Social Media in 2012

“Audiences everywhere are tough.

They don’t have time to be bored

or brow beaten by orthodox,

old-fashioned advertising.

We need to stop interrupting

what people are interested in &

be what people are interested in.”

What is that???

Outbound Marketing Print ads

TV ads

Banner ads

Trade shows

Telemarketing

Press releases

Trade shows

Flyers

Direct mail

Inbound Marketing Social media marketing

Blogging and content

marketing

Mobile apps

White papers

Ebooks

Infographics

Search engine optimization (SEO)

Pay per click (PPC) advertising

Email marketing

Why is outbound dying?Because more & more of the things we used

to do offline, we now do online.

FACT:

Inbound marketing is

a lot more cost-effective

than traditional,

outbound marketing.

FACT:

Google is the newYellow Pages.

FACT:

Ranking high on search

engines is no longer

optional, it’s critical.

FACT:

The more keyword-rich

content you generate,

the more search engines

will find (and love) you.

THE BOTTOM LINE:

If Google can’t find you,

neither will anyone else.

Lead

Generation

Lead intelligence

Get Found, Look Good, Get Results!

Get a Free Evaluation at

www.adminesolutions.com/eval