Inspiring Dedication From WithinAdidas Bring It On Ad Campaign

ORIGINAL CAMPAIGN A Closer Look

BrownKeeps the ad undistracting from the subject.

BlackIs found in the font, logo, subject’s clothes, and shadows.

Color

Slab SerifFont

Typography

Distressed grunge look

Single Subject focused in the front.

Design

Single Action Focused in background

CAMPAIGN REMAKE A Closer Look

BRINGIT ONBRINGIT ON

ColorBlueUsed in the background of the pool

BlueUsed to match subject

BlackFound in subject’s uniform and logo

BRINGIT ON

Typography

Slab Serifsame font as the original ad

Single PhraseUsed to draw attention to

BRINGIT ON

DesignSingle Subject FocusCentered Subject

ORIGINAL CAMPAIGN A Closer Look