Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign....
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Inspiring Dedication From Within Adidas Bring It On Ad Campaign
Transcript of Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign....
![Page 1: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/1.jpg)
Inspiring Dedication From WithinAdidas Bring It On Ad Campaign
![Page 2: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/2.jpg)
ORIGINAL CAMPAIGN A Closer Look
![Page 3: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/3.jpg)
BrownKeeps the ad undistracting from the subject.
BlackIs found in the font, logo, subject’s clothes, and shadows.
Color
![Page 4: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/4.jpg)
Slab SerifFont
Typography
Distressed grunge look
![Page 5: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/5.jpg)
Single Subject focused in the front.
Design
Single Action Focused in background
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CAMPAIGN REMAKE A Closer Look
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BRINGIT ONBRINGIT ON
ColorBlueUsed in the background of the pool
BlueUsed to match subject
BlackFound in subject’s uniform and logo
![Page 8: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/8.jpg)
BRINGIT ON
Typography
Slab Serifsame font as the original ad
Single PhraseUsed to draw attention to
![Page 9: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/9.jpg)
BRINGIT ON
DesignSingle Subject FocusCentered Subject
![Page 10: Adidas Bring It On Ad Campaign - WordPress.com · 2017-12-08 · Adidas Bring It On Ad Campaign. ORIGINAL CAMPAIGN A Closer Look. Brown Keeps the ad undistracting from the subject.](https://reader030.fdocuments.us/reader030/viewer/2022040120/5e9277867a80884def451e16/html5/thumbnails/10.jpg)
ORIGINAL CAMPAIGN A Closer Look