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TRUST TOP-OF-MINDMARKETING

OPPORTUNITY

Content Marketing is All About People

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The Thought Leadership Approach to Content Marketing

• Thought leadership mindset shift

• How contributed content fits into your overall marketing

plan

• Increase qualified leads

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.

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What editors of the top publications had to say:

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92% of editors prefer contributed content from industry experts and

leaders over journalists.

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DEMONSTRATE EXPERTISE AND

LEADERSHIP

CREATE

CONSISTENT POSITIVE

TOUCHPOINTS

EDUCATE ON IMPORTANCE

How to Create Great Content & Get Published

5 Key Steps to Getting Your Brand Published

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1. DOCUMENT YOUR STRATEGY

32%of marketers have a documented content strategy, which is down from 35% last year. (Content Marketing Institute).

WHAT YOUR CONTENT STRATEGY NEEDS

ESTABLISHED GOALS

A TARGET AUDIENCE

KEY METRICS TO MEASURE

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• Is your content relevant to the publication?

• Is it non-promotional?

• Does it engage and educate the readers?

• Is it unique?

2. Research the Publication’s Audience

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The Value of Niche Sites

• Quality > Quantity

• PR credibility vs content marketing that performs

consistently

• Educated traffic = More engaged visitors

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3. Share Your Expertise & Get Personal

“It’s imperative to get direct content and insights from key players in the industry, whether they are peers of our readers or general colleagues.”

— Editor surveyed in the State of Contributed Content Report

Organize your expertise with a Company Knowledge Bank

4. Back Up Your Content with Data

5. Perfect Your Piece

• Be a perfectionist — edit your work!

• Fact check

• Plagiarism check

• Tool: Copyscape

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Yuriy Boykiv

CEO of Gravity Media

Luba Tolkachyov

Co-Founder, New Media Development

Gravity Media

• Position Gravity as a leader in multicultural marketing • Publish consistent content to individually position Yurij and Luba as thought leaders • Drive additional exposure to Gravity • Create sales opportunities

Goals with Influence & Co.

Our Process

2 Large Sales in 2014

Get $500 off your first month with Influence & Co.

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SPECIAL OFFER

I’M HERE TO HELPTo download the resources I mentioned, visit www.influenceandco.com/resource-library.

Tweet your questions to me: @theMattKamp.

Connect with me on LinkedIn.

Email me at matt@InfluenceandCo.com.

Now you have quality site visitors from your guest contributed content, here’s how you convert them into leads.

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