AD SPEND CHANGE BY ADVERTISER CATEGORYMonth-over-Month: April 8-14 vs. May 6-12

191%

114%

26%

21%

17%

15%

11%

9%

6%

5%

-2%

-2%

-3%

-6%

-10%

-11%

-16%

-21%

-38%

-43%

15%

SPOR TS

FAMILY & PARENT ING

SHOPPING

HOBBIES & INTERESTS

RE AL ESTATE

SOCIE T Y

L AW GOV T & POL IT ICS

AUTOMOTIVE

BUSINESS

HE ALTH & F ITNESS

TECHNOLOGY & COMPUT ING

PE TS

PERSONAL F INANCE

AR TS & ENTER TAINMENT

EDUCAT ION

HOME & G ARDEN

CAREERS

TR AVEL

ST YLE & FASHION

FOOD & DR INK

NE WS

3/1 5/12

AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES

3/1 5/12

FOOD & DR INK

3/1 5/12

ST YLE & FASHIONNE WS

AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES

3/1 5/12 3/1 5/12 3/1 5/12

SHOPPING SPOR TS FAMILY & PARENTING

AD SPEND CHANGE BY PUBLISHER VERTICALMonth-over-Month: April 8-14 vs. May 6-12

69%

65%

60%

50%

48%

19%

19%

17%

14%

11%

9%

6%

2%

1%

-2%

-4%

-11%

-16%

38%

RE AL ESTATE

WOMEN’S INTEREST

HOME & G ARDEN

EDUCAT ION

TR AVEL

FOOD & DINING

ENTER TAINMENT & LE ISURE

EMPLOYMENT & CAREER

PARENT ING & FAMILY

SHOPPING

AUTOMOTIVE

NE WS

MUSIC

BUSINESS & F INANCE

SPOR TS

TECHNOLOGY

HE ALTH & F ITNESS

REFERENCE

G AMING

TRENDS BY REGION

3/1 5/12 3/1 5/12 3/1 5/12

EME A APACAMERICAS

+10%+9% +19%

AD SPEND BY FORMAT

-30%

+12%MOBILE

+21%VIDEODISPL AY

+8%

Research Contact:

SUSAN WU

Director, Marketing Research

susan.wu@pubmatic.com

Press Contact:

BROADSHEET COMMUNICATIONS

pubmaticteam@broadsheetcomms.com

PubMatic’s data analytics team analyzes over 15 trillion global advertiser

bids on a monthly basis, utilizing the company’s best-in-class analytics

capabilities. This snapshot is based on PubMatic-sourced operational data.

© 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc.

IMPACT OF COVID-19 ON GLOBAL AD SPENDMAY 2020