AD SPEND CHANGE BY ADVERTISER CATEGORY · AD SPEND BY FORMAT-30% +12% MOBILE +21% DISPLAY VIDEO +8%...
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AD SPEND CHANGE BY ADVERTISER CATEGORY Month-over-Month: April 8-14 vs. May 6-12 191% 114% 26% 21% 17% 15% 11% 9% 6% 5% -2% -2% -3% -6% -10% -11% -16% -21% -38% -43% 15% SPORTS FAMILY & PARENTING SHOPPING HOBBIES & INTERESTS REAL ESTATE SOCIETY LAW GOVT & POLITICS AUTOMOTIVE BUSINESS HEALTH & FITNESS TECHNOLOGY & COMPUTING PETS PERSONAL FINANCE ARTS & ENTERTAINMENT EDUCATION HOME & GARDEN CAREERS TRAVEL STYLE & FASHION FOOD & DRINK NEWS 3/1 5/12 AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES 3/1 5/12 FOOD & DRINK 3/1 5/12 STYLE & FASHION NEWS AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES 3/1 5/12 3/1 5/12 3/1 5/12 SHOPPING SPORTS FAMILY & PARENTING AD SPEND CHANGE BY PUBLISHER VERTICAL Month-over-Month: April 8-14 vs. May 6-12 69% 65% 60% 50% 48% 19% 19% 17% 14% 11% 9% 6% 2% 1% -2% -4% -11% -16% 38% REAL ESTATE WOMEN’S INTEREST HOME & GARDEN EDUCATION TRAVEL FOOD & DINING ENTERTAINMENT & LEISURE EMPLOYMENT & CAREER PARENTING & FAMILY SHOPPING AUTOMOTIVE NEWS MUSIC BUSINESS & FINANCE SPORTS TECHNOLOGY HEALTH & FITNESS REFERENCE GAMING TRENDS BY REGION 3/1 5/12 3/1 5/12 3/1 5/12 EMEA APAC AMERICAS +10% +9% +19% AD SPEND BY FORMAT +12% MOBILE +21% VIDEO DISPLAY +8% Research Contact: SUSAN WU Director, Marketing Research [email protected] Press Contact: BROADSHEET COMMUNICATIONS [email protected] PubMatic’s data analytics team analyzes over 15 trillion global advertiser bids on a monthly basis, utilizing the company’s best-in-class analytics capabilities. This snapshot is based on PubMatic-sourced operational data. © 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc. IMPACT OF COVID-19 ON GLOBAL AD SPEND MAY 2020
Transcript of AD SPEND CHANGE BY ADVERTISER CATEGORY · AD SPEND BY FORMAT-30% +12% MOBILE +21% DISPLAY VIDEO +8%...
AD SPEND CHANGE BY ADVERTISER CATEGORYMonth-over-Month: April 8-14 vs. May 6-12
191%
114%
26%
21%
17%
15%
11%
9%
6%
5%
-2%
-2%
-3%
-6%
-10%
-11%
-16%
-21%
-38%
-43%
15%
SPOR TS
FAMILY & PARENT ING
SHOPPING
HOBBIES & INTERESTS
RE AL ESTATE
SOCIE T Y
L AW GOV T & POL IT ICS
AUTOMOTIVE
BUSINESS
HE ALTH & F ITNESS
TECHNOLOGY & COMPUT ING
PE TS
PERSONAL F INANCE
AR TS & ENTER TAINMENT
EDUCAT ION
HOME & G ARDEN
CAREERS
TR AVEL
ST YLE & FASHION
FOOD & DR INK
NE WS
3/1 5/12
AD SPEND CHANGE BY ADVERTISER CATEGORY – DECREASES
3/1 5/12
FOOD & DR INK
3/1 5/12
ST YLE & FASHIONNE WS
AD SPEND CHANGE BY ADVERTISER CATEGORY – INCREASES
3/1 5/12 3/1 5/12 3/1 5/12
SHOPPING SPOR TS FAMILY & PARENTING
AD SPEND CHANGE BY PUBLISHER VERTICALMonth-over-Month: April 8-14 vs. May 6-12
69%
65%
60%
50%
48%
19%
19%
17%
14%
11%
9%
6%
2%
1%
-2%
-4%
-11%
-16%
38%
RE AL ESTATE
WOMEN’S INTEREST
HOME & G ARDEN
EDUCAT ION
TR AVEL
FOOD & DINING
ENTER TAINMENT & LE ISURE
EMPLOYMENT & CAREER
PARENT ING & FAMILY
SHOPPING
AUTOMOTIVE
NE WS
MUSIC
BUSINESS & F INANCE
SPOR TS
TECHNOLOGY
HE ALTH & F ITNESS
REFERENCE
G AMING
TRENDS BY REGION
3/1 5/12 3/1 5/12 3/1 5/12
EME A APACAMERICAS
+10%+9% +19%
AD SPEND BY FORMAT
-30%
+12%MOBILE
+21%VIDEODISPL AY
+8%
Research Contact:
SUSAN WU
Director, Marketing Research
Press Contact:
BROADSHEET COMMUNICATIONS
PubMatic’s data analytics team analyzes over 15 trillion global advertiser
bids on a monthly basis, utilizing the company’s best-in-class analytics
capabilities. This snapshot is based on PubMatic-sourced operational data.
© 2020 PubMatic, Inc. All Rights Reserved. PubMatic is a registered trademark of PubMatic, Inc.
IMPACT OF COVID-19 ON GLOBAL AD SPENDMAY 2020
