Welcome to

Amar Goel

Founder & Chairman

The 1st Channel is guaranteed inventory that is directly sold by a publisher’s

direct sales force

The 2nd Channel is non-guaranteed inventory sold through intermediaries

New Revenue Opportunity

* ThinkEquity, 2009.

THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS

THE PREMIUM PUBLISHER EXECUTIVE INTERVIEWS

Led  by  Greg  Stuart  

30+  Sit  Down  Execu9ve  Interviews  

Over  4  Months  to  Conduct  

Revenue matters most

Key Takeaway #1

Drivers for increased eCPM not clearly understood

Key Takeaway #2

Lack of transparency and trust

Key Takeaway #3

IMPROVING THE 2ND CHANNEL: WHAT’S NEXT

#1

A shift in how media is bought and sold

+Right Impression +Right User +Right Time +Right Buyer

+Real-Time Solutions

#2

Innovation

Circa 2005 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics

2009 • Ad Servers • Ad Networks & Targeting Platforms • Inventory and Sales Management • Measurement & Analytics • Ad Revenue Optimizers • Data Exchanges & Platforms • Ad Exchanges • Media Buying Platforms • Dynamic Ad Creative Technologies

Leveraing Intermediaries Media Buying Platforms

#3

Ad pricing recovery

Ad  Price  Index  Image  

(wai9ng  on  stand  alone  graphic)  

Ad Pricing Recovery

Navigating the 2nd Channel Ecosystem

Thank You

Amar.Goel@PubMatic.com Twitter.com/PubMatic