ACUTEC

FACEBOOK CHANGES TO

COMPANY PAGES

February 2011

What’s Happened?

Facebook Pages have been ‘upgraded’ The aim is to help Page admins to

– manage communications– express their brands– increase engagement

Where have my Pages gone?

Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear

If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage

Key Changes

Pictures will be displayed at the top of your wall

Tabs are gone and navigation is on the left

The page has independence E-mail alerts for new activity are

available Wall posts appear based on popularity

Key Changes

Updating Fans is easier Page Categories have increased Re-sized profile pic and canvas Feature your Page’s favourites FBML is going iFrames are on the way

Switch from Profile to Page

To Manage Multiple Pages

Select the page you want

Pictures at the top of your wall

The top of your Page randomly shows the five most recent photos that you have published or tagged– To remove an image, simply hover over the

image and click X Photos from people who like your Page

will not be seen

Tabs are gone

Your ‘tabs’ at the top seem to have disappeared

They’ve been replaced with Navigation links on the left hand side, like personal profiles

The Page has Independence

Admins can assume the brand identity This means ‘pages’ can now ‘like’ other

brands Your Page can make comments on other

Pages– Previously only your personal profile could

do this

E-mail alerts

The new page system means you will get an email every time someone posts to your page or makes a comment!

You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing

TIP: Set up separate email address for Facebook and filter emails into folder

To Change Email Notifications

3 – Opt in or out for notifications

1 – SELECT the page to edit

2 – SELECT Your Settings

Wall Posts based on popularity

Wall posts appear based on popularity, not in chronological order

The ‘admin view’ shows posts in chronological order

You now have two Wall filters1. Posts by your Page only and

2. Top posts from Everyone

Wall Filters

1 – SELECT Manage Permissions

2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page

Updating Fans is easier

You can update your status, ask a question, post photos, share a link, or record/upload Video

These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall

You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages

To Send Updates

1 – SELECT Marketing

3 – Continue as ‘You’

4 – Prepare message

2 – Send an update

Page Categories have increased Public Figures Music Artists and Bands Athletes Communities Non-Profits Government Politics School Communities Bloggers

Brands – Focuses on products

Local Business – Focuses on the location

and your opening hours, parking etc

Non-Profits

Re-sized profile pic and canvas

The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540– Most pictures still look ok

The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page

Feature your Page’s favourites

1 – SELECT Featured

2 – Tick Pages to feature

3 – Ignore or add specific page owners (i.e. the admins)

FBML is going

Facebook will remove static FBML pages on 11 March 2011

This means you can’t add new FBML tabs to a Page

If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these

iFrames are on the way

Page Tab apps can be built using iFrames This means you can build apps that run

across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)

HOW CAN WE HELP?

We can create Facebook pages for your business

Ensure consistent branding

Integrate to your website

Make it easier to manage

We are recognised experts

Contact us for a discussion!

ACUTEC LimitedSt Peters HouseChurch HillColeshillBirminghamB46 3AL

info@acutec.co.uk

01675 469020

www.acutec.co.uk