Post on 23-Jun-2020
ALWAYSACTIVENo. 31 AUGUST 2016
HL PROFESSIONAL SKINCARE
NEWHL PRODUCTSFROM 1/9/2016 OUTSIDE-INSKIN NUTRITION
SKIN REPLENISHING FOR DEHYDRATED SKIN
AIR POLLUTIONDAMAGE TO SKIN
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OUTSIDE-IN SKIN NUTRITION THOUGH THE APPLICATION OF TOPICAL VITAMINS
Topical vitamins are the most effective way to
complement those vitamins we get through nutrition
and oral supplements. It is well known that vitamins
play a very important role for a healthy body and this
is reflected on our skin as well. The vitamins we get
from fruits and vegetables nourish from within yet
only a very small amount actually reaches the skin.
When we apply vitamins topically, directly onto the
skin, we can nourish the skin from the outside-in
more intensely and the benefits are faster and longer
lasting.
By refilling our body's vitamin reservoirs via the
epidermis, we actually help to better protect from
extrinsic aging process. The cutaneous damage as
a result of external factors is delayed because we
are fortifying our body's outermost and first defense
against free radicals caused by external factors like
pollution and UV radiation.
5 BEST VITAMINS FOR A BEAUTIFUL SKIN
Vitamin A is recognized as one of the strongest
and most important antioxidants, which protect our
bodies from harmful oxidizing effects of free radicals.
It is important for an effective skin cell differentiation
process and renewal, in keeping the skin soft and
smooth, minimizes the appearance of fine lines and
preserves skin's firmness and elasticity. Moreover,
it is able to repair accumulated damage following
exposure to the sun and balances problem prone
skin.
Vitamin B complex is vital for maintaining normal
function of the skin and slowing the aging process.
They counteract damage caused by free radicals, help
maintain a softer, smoother skin with less dryness and
flakiness of the epidermis.
Vitamin C as a powerful antioxidant it holds an
important role in the skin's protection from sun
damage as well as free radicals damage. In addition,
it serves as a catalyst for the production of collagen
and disrupts the melanin synthesis process creating a
healthy looking and luminous tone.
Vitamin E known to be an extremely effective lipid-
soluble antioxidant that neutralizes the oxidant
effect of free radicals, generated by sun exposure
and environmental pollutants, one of the leading
causes of premature skin aging. It also improves skin
hydration, minimizes trans-epidermal water loss as it
strengthens the skin's natural barrier function, softens
texture as well as minimizes the depth and length of
fine lines.
Vitamin F is a complex of essential fatty acids that
help strengthen skin cell walls, nourish and have anti-
inflammatory properties. In addition they are essential
for the maintenance of the skin barrier function
increasing skin's resistance to external stress, soothe
rough texture, bestow suppleness and a youthful
appearance to the skin.
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MULTI VITAMIN
The proper functioning of the skin is affected by
essential vitamins with key roles in maintaining its
health and slowing the aging process. For our skin
vitamins are essential for building collagen and
elastin, for the production of new skin cells and to
protect against free radicals.
With age, in combination with exposure to
environmental factors such as sunlight, air pollution,
smoking, unbalanced diet, etc., the skin's structure
is compromised, and becomes wrinkled, with a dry
texture and dull looking.
The need for effective formulations enriched with
essential vitamins and actives prompted HL leading
professional cosmetics brand, to develop MULTI
VITAMIN - a unique treatment series based on plant
extracts that provide the skin with moisture and
nutrients to return its natural glow and essential
vitamins A, B, C, E, F, H complex encapsulated to
increase activity and maintain them fresh.
The vitamins work synergistically to slow down the
skin's aging process and improve the firmness and
elasticity.
IN PRACTICE
The complex of vitamins, stored in millicapsules in
especially high concentrations, nourishes, hydrates
and slows the aging process to bestow a smooth
texture, radiant and healthy.
THE RESULT
• Slows down the skin aging process
• Reduces and smoothes fine lines
• Enhances and strengthens firmness and elasticity
• Increases skin's moisture levels
• Improves skin texture
TARGET AUDIENCE
The range is intended for a wide audience, especially
for complexions showing initial signs of aging.
NEW!
THE MULTI VITAMIN PRODUCTS
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MULTI VITAMIN CLEANSING GEL
Gentle soap enriched with vitamins A, E and F. It melts away surface dirt and cellular
impurities without stripping the skin of essential moisture, cleanses thoroughly leaving
skin feeling clean and fresh.
Reference # 176533 | Available in 250 ml e 8.5 fl oz
MULTI VITAMIN RICH MOISTURIZING CREAM
Moisturizing cream enriched with vitamins A, B, F and H, a potent complex that works
synergistically to nourish the skin and to improve firmness and elasticity. In addition,
the cream contains encapsulated vitamin E, this helps preserve its ability to fight
premature aging of the skin and prevent the appearance of fine lines and age signs.
Reference # 176557 | Available in 50 ml e 1.7 fl oz
MULTI VITAMIN SERUM
Unique topical serum with encapsulated active vitamins A, C, E, F in a soothing
concentrated blend of plant extracts and vitamin H to help prevent premature skin aging.
The potent cocktail of essential antioxidants moisturizes, nourishes, strengthens the
epidermis, balances and soothes the complexion. Daily application will ensure smooth,
soft texture and a youthful glow to the skin.
Reference # 176559 | Available in 30 ml e 1 fl oz
MULTI VITAMIN NOURISHING KIT
Reference # 176699
NEW!
NEW!
LIMITEDEDITION!
A l w a y s A c t i v e 5
everyday
everyday everyday
everydayeveryday
everyday MULTI VITAMINCLEANSING GEL
MULTI VITAMINSERUM
MULTI VITAMINRICH MOISTURIZING CREAM
AT-HOME PEELS
AGE DEFENSE CC CREAM
PRODUCTRECOMMENDATION
COMPLEMENT WITH
MASKS
HL RECOMMENDED SKIN CARE PROGRAMMULTI VITAMIN TO NOURISH, HYDRATE AND SLOW THE AGING PROCESS
The above is a suggested home care program, for each individual client the professional will recommend the suitable products and the extent of the home care program based on the client's unique skin condition, lifestyle and benefits desired.
EYE & LIPMAKEUP REMOVER
ALPHA-BETA BRIGHTENING MASK
VITALISEMOISTURIZINGMASK
C THE SUCCESS INTENSIVE TREATMENTMASK
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Key Actives MULTI VITAMIN
Ingredient Function CLEANSING GEL SERUM RICH MOISTURIZING
CREAM
Vitamin A (Retinyl Palmitate)
antioxidant, enhances the appearance of dry or damaged skin by restoring suppleness, boosts cell differentiation process and renewal, smoothes lines
V V V
Vitamin B3 (Niacinamide)
antioxidant, anti-inflammatory, protects the skin from UV damage, improves elasticity and suppleness
- - V
Vitamin B5 (Panthenol)
humectant, attracts and retains moisture deep within the skin tissues, improves skin’s barrier function, anti-inflammatory
- V V
Vitamin H (Biotin)
important for the proper functioning of the skin cells, helps maintain balanced levels of fatty acids in the skin which are a protective barrier from the environment
- V V
Vitamin C (Ascorbyl Palmitate)
antioxidant, treats skin damage caused by UV radiation, disrupts melanin synthesis, brightens tone
- V -
Vitamin E (Tocopheryl Acetate and Tocopherol)
antioxidant, anti-inflammatory, nutrient, reduces trans-epidermal water loss, protects and reduces UV damage to prevent premature aging
V V V
V - V
Vitamin F (Linoleic Acid and
Glyceryl Linoleate & Glyceryl Linolenate)
essential fatty acids, strengthens skin cell membranes, balances, increases moisture, anti-inflammatory, softens the skin, prevents TEWL and free radical damage, nourishes cells and dry skin
V - V
- V -
Sweet Almond oil (Prunus Amygdalus Dulcis)
rich in fatty acids, a natural emollient for the skin, helps lock in moisture to prevent TEWL, plums, firms, repairs damaged cells
- - V
Borage oil (Borago Officinalis Seed)
rich in fatty acid GLA, anti-inflammatory, soothes, nourishes, improves elasticity, optimizes lipid barrier, revitalizes
- - V
Macadamia oil (Macadamia Integrifolia Seed)
rich in essential fatty acids, helps with skin recovery, repairs skin barrier function, reduces inflammation
- - V
Witch Hazel extract (Hamamelis Virginiana)
anti-inflammatory, astringent, stimulating effect - V V
Licorice extract (Glycyrrhiza Glabra)
antioxidant, anti-inflammatory, soothes, brightens - V V
Bifida Ferment Lysate repair complex, helps with skin recovery - V V
Glycine improves moisture - V V
Serine aids in collagen synthesis, boosts skin's elasticity, moisturizes - V -
Allantoin soothes, promotes cell development, prevents dull flaky skin - V V
Glycerin humectant, attracts and retains moisture, improves skin’s barrier function - V V
Sodium PCA humectant, attracts and retains moisture - - V
Urea humectant, attracts and retains moisture V V - Lactic Acid humectant, attracts and retains moisture - V -
MULTI VITAMIN KEY ACTIVS
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PRODUCT IN SPOTLIGHTSUPERLIFT PEELWITH ALPHA HYDROXY ACIDS,RETINOL AND GRAPE EXTRACT
DESCRIPTION: Peeling formulated with natural AHAs
further enriched with Grape Seed extract and Retinol
for mature complexions that show defined wrinkles
and expression lines. It sweeps away dead skin cells,
increases moisture, evens out skin tone, firms and
smoothes fine lines to reveal a rejuvenated complexion.
DIRECTIONS:
Apply a uniform layer to clean skin, leave on for 10
minutes and remove with a lukewarm moist cloth. Pat
dry and follow with the recommended cream. Avoid
contact with eyes. Do not use on damaged or broken
skin. The product contains vitamin A. Use in pregnancy
is not recommended.
RECOMMENDED:
For mature complexions showing defined lines and
wrinkles
INGREDIENTS:
Water (Aqua), Propylene Glycol, Vaccinium Myrtillus
(Bilberry) Fruit Extract, Alcohol (Denat.), Saccharum
Officinarum (Sugar Cane) Extract, Ascorbic Acid,
Betaine, Glycerin, Glycolic Acid, Lactic Acid, Citric Acid,
Salicylic Acid, Vitis Vinifera (Grape) Seed Extract, Citrus
Medica Limonum (Lemon) Fruit Extract, Ficus Carica
(Fig) Extract, Acer Saccharum (Sugar Maple) Extract,
Phoenix Dactylifera (Date) Fruit Extract, Citrus Aurantium
Dulcis (Orange) Fruit Extract, Hydroxyethylcellulose,
Benzoic Acid, Retinol, 2-Bromo-2-Nitropropane-1,3-
Diol.
AVAILABLE IN: 50ml REFERENCE #: 155867
AT-HOME PEELS
DAILY MICRO PEEL | ENZYMATIC PEELWHITE PEEL | REVEAL PEEL | SUPERLIFT PEEL
THE KEY TO FIGHTING POLLUTION DAMAGE TO SKIN
Pollution is a global danger and its negative effects
occur primarily on the skin but also on the eyes and
lungs. With increasing pollution levels around the
world, the fight to prevent premature aging and to
maintain a healthy skin extends to include both the
prevention of damage caused by UV radiation and
also from the negative effects pollution has on our
skin.
Excessive exposure to pollution will lead to premature
aging, sagging skin, rough skin texture, discoloration
and fine lines.
To fight off the adverse effects of pollution on the skin
it is important to:
1. Neutralize toxic oxidants and free radicals with
the help of antioxidants
2. Repair cell metabolism to maintain proper cellular
functioning
3. Replenish and strengthen the skin barrier to
protect skin cells
For the skin to have available the most effective tools
to protect our body and to fight off free radicals, thus
preventing damage from the pollution found in the
air, it is important to include in the daily routine key
actives which have been proven to be:
• powerful antioxidants
• effective in repairing the epidermal barrier and
preserving its integrity
• anti-inflammatory
• physical and chemical UV filters
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Air Quality Index (AQI) is a number used by
government agencies to communicate to the
public how polluted the air currently is or how
polluted it is forecast to become. The most
polluted areas today are found in China and India
with cities that reach over 360 points.
To see the Real-time Air Quality Index Visual Map
in your city, visit aqicn.org
A l w a y s A c t i v e10
What do you like about being the HL brand manager?
In my role of brand manager at HL I get to touch on
so many aspects of the brand and it is position that
challenges me for the best and to perform at the highest
levels.
In my daily responsibilities I take part in many arenas
of the HL products from the early developing stages, to
executing the marketing projects and activities across
platforms of traditional and digital media. Moreover, I
take an active part in the future strategic steps the brand
is taking and I have the opportunity to bring to the table
initiatives for campaigns and events for our clients.
To sum it up, my job is exciting; it gives me opportunity
to work with all the departments in the organization and
to make a long lasting imprint on the brand's image.
How has your skin routine changed since you started working at HL?
Since January of 2016 my skin care routine has changed
a little bit. I was not a total beauty novice however Bella
along with my colleagues in the training department,
have practically changed my understanding of skin care
and influenced to make changes to my daily routine.
Today I understand better the important role each
product category has for our skin. Plus I found out that
I do enjoy following a complete home care regimen at
home without hurrying up and skipping steps.
What is your favorite HL product?
I can't list my favorite but I will say that I don’t go a day
without the DAILY MICRO PEEL and the AGE DEFENSE
CC CREAM.
What 3 items you have with you at all times?
I never ever leave the house without my lipstick and my
phone.
What projects are you currently working on?
HL is always a pioneer in effective skin care formulations.
My colleagues in the R&D are working hard towards the
new launches we have prepared for the second half of
2017 and we are starting new projects that will be ready
in 2018. Many people don’t know but the timeline for
a product line to be launched on the market is based
on many months of hard work in the R&D, followed my
months of hard work in the marketing department.
In addition to new product development we are preparing
the finishes on the product lines to be launched in 2017
with new and amazing lines to be released during the
year.
Name: ADI SHAVIV
Education: MA Business Management
Started working at HL: January 2016
Job description: Brand Manager
GET TO KNOW THE
HL TEAM
A l w a y s A c t i v e 11
SKIN REPLENISHINGTHE UNIQUE PROFESSIONAL FACIAL MASSAGE WITH
VITALISE MOISTURE OPTIMIZING
BOOSTER STEP 1
FOR PROFESSIONAL USE
Ultra moisturizing serum, based on a high concentration of Sodium Hyaluronate, offers an intensive replenishing facial massage boosting skin’s moisture content, firmness and tonicity.
Available in: 100ml / 3.4 fl oz | 160154
VITALISE MOISTURE OPTIMIZING
MASK STEP 2
FOR PROFESSIONAL USE
Intense moisturizing cream mask, formulated with Hyaluronic Acid, Kukui Nut and Macademia Nut oils rich in essential fatty acids, omega 3 and 6, for a deeply replenishing facial massage. It complements the benefits of the MOISTURE OPTIMIZING BOOSTER increasing skin’s moisture content and rebalancing the epidermal barrier function to prevent transepidermal water loss for long lasting moisture.
Available in: 250ml / 8.5 fl oz | 160153
Two-layer professional treatment mask offers an advanced in-spa solution to effectively rehydrate, plump and rebalance the skin for an overall younger-looking skin, more supple and radiant.The mask is based on 2 complementary layers:
1st layer HYDRAMAX and the HYDRAMAX ACTIVATOR, an alginate mask based on high content of humectants, increases moisture and helps restore the skin’s water balance.
2nd layer THERMOMAX A and THERMOMAX ACTIVATOR B, this thermal layer of the mask gently heats up and provides an ideal environment for increased skin’s absorption, improved blood circulation and enhanced penetration of the actives with an overall effect of deep long lasting moisture, firmness and suppleness. Available in: kit for 1 professional treatment | 160198 kit for 5 professional treatments | 160199
Follow with VITALISE ADVANCED HYDRATION SYSTEM PROFESSIONAL MASK
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e-mail: info@hl-labs.com | www.hl-labs.com | HL - PROFESSIONAL SKINCARE
MULTI VITAMIN NOURISHING KITLIMITED
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