DESIGNxRI Clambake: Activating theSubconscious through Meaningful Design

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hello

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© 2015 (add)ventures - all rights reserved

what I learned…

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what I did…

What I learned…

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Worked

What I did…

What I learned…

9 years

Magazine Publishing

Packaging

Prepress

Teaching

Marketing

Identity Illustration

Signing

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(add)ventures in 2000

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© 2015 (add)ventures - all rights reserved

© 2015 (add)ventures - all rights reserved

© 2015 (add)ventures - all rights reserved

what I do at (add)ventures

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Title Text

Body Level OneBody Level TwoBody Level ThreeBody Level FourBody Level Five

is a multidisciplinary brand culture and communications firm

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about us(add)ventures is a multidisciplinary brand culture and communications firm.

For 25 years people have been coming to us for solutions.

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a thought on design and communication

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Graphic Design…is not good design ifit does not co-operateas an instrument inthe service of communication

- Paul Rand, Thoughts on Design 1947

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what is good design?

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what is good communication?

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hypnosis

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conscious / subconscious

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be careful, don’t fall

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be careful, don’t fall

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consciousa part of the mind that consists of everything inside of our awareness

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subconsciousa part of the mind which one is not fully aware but which influences ones actions or feelings

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what is good design?

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good design communicates to both the conscious and the subconscious, it activates emotions and feelings to make meaning come to life

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the meaning could be a message, idea, or brand

strategy+creative

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a few examples…

The Rhode Island Resource Recovery Corporation asked (add)ventures to create a campaign to inspire more than 1 million people to change their recycling habits.

Audience: rhode island residents

Tactics: video, direct mail, billboard

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NOW YOUR RECYCLABLES CAN BE MIXEDTOGETHER

YOU CAN NOW RECYCLE MORE PLASTICS!

2012 Rhode Island Resource Recovery Corporation Contact Us | Contact Your Local City/Town

COMPOSTING

E-WASTE

ECO-DEPOT

SMALL VEHICLE DISPOSAL AREA

HOME WHY RECYCLE tOGETHER RI?

WHAT CANI RECYCLE?

FAQS and RECYCLING DONt’SWHAt’S

CHANGED

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información en español

Timberland engaged (add)ventures to create a short form videoto use as part of their globalasset package, telling theirSensorFlex™ story

Audience: millennials

Tactics: video, print ad, pop

solutionssome of our favorite ones

strategy+creative

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my challenge

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When you go back to doing what you do how can you think about communications differently? How can you communicate your message to you viewer’s subconscious and generate a lasting impression?

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Thank You

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