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Transcript of Subconscious Design
Simon CollisonEECI2010, San Francisco
This presentation is about starting points...
This presentation is not directly about...
HTML & CSSJQUERYPHOTOSHOPEXPRESSIONENGINE these are our enablers
I could list projects in every category from logos, to annual reports, to magazine covers, to packaging, to typefaces, to opening titles that could be considered landmark projects… But when it comes to web sites, I can’t think of a single www that could be comparable.
Landmark websites, where art thou? Speak Up, April 2009.
The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media.
It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday.
These are the building blocks for our new design principles.
JASON SANTA MARIA
The models people have of themselves, others, the environment, and the things with which they interact.
The relationship between two things.
Natural mapping leads to immediate understanding.
An affordance is a quality of an object, or an environment, that allows an individual to perform an action.
We don’t design web pages. We design systems.
What are our motives, and why do we go in one particular direction?
A longing for the past, or the ephemera of the olden days, and the sense that everything was better than it is today.
The art of using language effectively in order to persuade.
The everyday language through which a group, community or regional area communicates.
The opportunity to present and exploit wit in order to communicate meaning.
The study of signs offering an explanation of how people extract meaning from words, sounds and images.
Symbol Icon Index
By using typographywe give a written idea a visual form.
Colour can bring designs to life, inform hierarchies, create bonds between elements, add pace or emotion.
100% yellow20% black
100% yellow50% black
100% yellow80% black
80% yellow 70% yellow 50% yellow
Constructing immediate meaning through economy of use.
RESTRAINT & REDUCTION