BloggingBasicsTravis Warren

WhippleHill

W H I P P L E H I L L

- a website or part of a website

- regular entries

- reverse chronological order

- readers leave comments

- real simple syndication (rss)

What is a blog?

W H I P P L E H I L L

- Personal blogs

- Organizational blogs

- By genre (i.e. travel, class or project)

- By media type (i.e. photo or video. aka vlog)

- By device (i.e. mobile or microblog)

Types of blogs?

The atom is a basic unit of matter that consists of a dense, central nucleus surrounded by a cloud of negatively

charged electrons.

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BLOG

WWWlanding pages

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Blogs are a micro publishing platform.

External

Internal

InformationSystems

WWW

External

Internal Producers

InformationSystems

WWW

BlogsYouTubeFacebook

Free Blogging Platforms

3. tumblr.com4. posterous.com

2. wordpress.com & .org1. blogger.com

W H I P P L E H I L L

- Personal blogs

- Organizational blog

- By Genre (i.e. travel, class or project)

- By Media type (i.e. photo or video. aka vlog)

- By Device (i.e. mobile or microblog)

Types of blogs?

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Personal Blogs

“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say” - Seth Godin.

PERSONAL

PERSONAL

“Blogging is free, it doesn’t matter if anyone reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say” - Seth Godin.

http://www.mentalfloss.com/blogs/archives/15131

http://www.pdscompasspoint.com/

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Organizational Blogs

ORGANIZATIONAL

College blogs tell it like it isSchools ask students to give applicants a real account of campus life

MIT sophomore Lulu Liu, who keeps a blog for the school's admissions office, cooked dinner in a dormitory kitchen in Cambridge.

By Marcella Bombardieri, Globe Staff | April 16, 2007

She stopped showing up for most of her classes, pulled frequent all-nighters, and overslept exams. Worse, writes MIT sophomore Lulu Liu on her blog, she skipped meals, growing skinny and sick.

Yet she still earned A's and B's.

"If it pleases you to lock yourself in your room -- except to sneak out late at night in a trench coat to turn in your problem sets -- . . . you'll find good company here," Liu wrote.

Liu writes about her college experiences in as much excruciating detail as she wishes -- for $10 an hour, courtesy of the Massachusetts Institute of Technology's admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitors to the admissions website see.

ORGANIZATIONAL

http://www.edsocialmedia.com/2010/02/edsocialmedia-summit-ben-jones-keynote/

http://www.whipplehill.com/support/videos/

http://www.oberlin.edu/

ORGANIZATIONAL

ORGANIZATIONAL

Blogging

• Chuck’s Corners are written to specifically reinforce key nostalgic themes

• Provide transparency and authenticity through frequency

• Share the blog if the topic highlights an alum or their specific interest. Engage!

• Learn alumni interests from comments and use for future stewardship

2000-2010

0

17

34

51

68

85

102

119

136

153

170

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Posts per year

=

12/3/2002 at 1:00:00 AM - David GoodsellI never knew this piece of history about my father. I am so amazed that he did such a wonderful thing so many years ago. Wow how exciting to see this happening. To all the students at Proctor I commend you on your fine work. You are true Gentlemen and Ladies. Keep sailing!!!!!!! Ahoy There Mates David E Goodsell Ft Worth, Texas

3/9/2003 at 1:00:00 AM - Nancy (Heywood) BoileauIt was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont

5/23/2003 at 1:26:46 PM - OLIN POTTERAS A MEMBER OF CLASS OF 43 I TOO COMPLETED A ROW BOAT OF WHAT LOOKS TO BE THE SAME: STEAM BENT OAK RIBS WITH EDGE-NAILED PLANKS (TOUGH TO TRIM TO SHAPE) IT HAD A LITTLE SKEG, FLOATED WELL BUT WAS A BIT TIPPY. COULD PROBABLY FIND A PHOTO OF IT IN USE IF THERE IS ANY INTEREST. OLIN POTTER

WHAT PEOPLE ARE SAYING ...

5/24/2003 at 8:43:45 PM - Ruth & Rex McVayHow wonderful of all of you to restore Alfred Goodsells little boat and to honor him by bringing the "Little Boat Home "on your reunion. We all wish his health would allow him to be there-his spirit will be I am sure of that. We are very proud of him and happy for him to be able to hear about this honor. Thank you Procter. Sincerely Alfed Goodsells sister and brother in-law.

5/24/2003 at 11:33:34 PM - Alfred GoodsellI received the invite from Lou and if it was in my power to be there I would, however my thoughts are with you at Proctor on the 14th, Olin I know that you will be there so you can speak for me . Those were some of the Happiest days of my life being a part of the student body at Proctor with the teachers Roland {PETE} Burbank and his wife Connie, Lee Henry, Bill Holts, Lyle Farrell , and Cap't. Rounds in the Shop. I wouldn't give the memories up for the world, and I am so happy to be a part of the Proctor History.

11/16/2007 at 7:40:36 PM - Connie CauchonThanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.

WHAT PEOPLE ARE SAYING ...

1/17/2010 at 4:53:01 PM - Deborah WessellsNice article about a wonderful young man (my great nephew).

WHAT PEOPLE ARE SAYING ...

1/17/2010 at 5:02:22 PM - Alice Martinwonderful article, wonderful young man...from his completely unbiased grandparents!

Show

don t’Tell

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Genre BlogsClassrooms, Travel, Programs

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Micro-Blogging

“Ambient Awareness”

“Brave New World of Digital Intimacy”, Clive Thompson

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Sociologists have long found that “weak ties” greatly expand your ability to solve problems.

“Brave New World of Digital Intimacy”, Clive Thompson

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Single User Twitter List #Search

Controlled number of people to tweet on

behalf of your school, get constituents to follow

your “twitter list”

Set up a twitter account either with the school’s name (i.e. @proctoracademy) or an identifiable figure within the school (ie. Head of School)

Search for tweets referring to your school, display results on your website. Encourage the

conversation.

3 ways your school can use Twitter :

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Podcasting

• Allows an auditory experience - almost like being there!

• Embed podcast into customized stewardship push pages

• Assembly, Musical Performances, Sports Awards and/or Student Speeches

• Provide live stream of: Assembly, Music Performances, Athletic Games, Reunion, Graduation.

• Include podcasts in other mediums: Chuck’s Corner, Facebook, Twitter and the website.

flickr/chuckbwill

What does it look like ?

is this Participation?

visitshits

sessionsviews

pages

uniquedailymonthly

annual monthly

impressions

is viewing your site participating?

0

3,000

6,000

9,000

12,000

Feb

1 200

7

Mar 1 2

007

Apr 1

2007

May 1

2007

Jun 1

2007

Jul 1

2007

Aug 1

2007

Sep 1

2007

Oct 1 2

007

Nov 1

2007

Dec 1

2007

Jan 1

2008

Feb

1 200

8

Source: Eagle Hill School (August 2007 - February 2008) O M N I T U R E

0

3,000

6,000

9,000

12,000

Feb

1 200

7

Mar 1 2

007

Apr 1

2007

May 1

2007

Jun 1

2007

Jul 1

2007

Aug 1

2007

Sep 1

2007

Oct 1 2

007

Nov 1

2007

Dec 1

2007

Jan 1

2008

Feb

1 200

8

Total

Unique

The goal today is engagement

=

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comment = engagement.

comment = engagement.

0

13

25

38

50

Apr 20

08

Jun 2

008

Aug 20

08

Oct 20

08

Dec 20

08

Feb

2009

April 2

009

June

2009

Augus

t 200

9

Octobe

r 200

9

Decem

ber 2

009

Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)

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Teacher

Student

Alum

ParentHead of School

Parent of Alum Candidate

</presentation>

Best Practices For Posting• Practice Accessibility 

• Use Paragraphs 

• Using Headings 

• Use HTML 

• Spell Check and Proof 

• Think before you post 

• Write about what you like 

• Write frequently 

• Don’t use too much slang 

• Don't hide your emotions 

• Consider your readers 

• Make use of comments 

• Worry about blog design later 

• Don’t play too safe 

• Use pictures and videos 

• Keep writing 

• Save your posts 

•