Writing for ACE A celebration of words

Communications matter because they define who we are

We know who we are

What about your mom?

What about your neighbor?

Some guy on BART?

The governator?

Remember your audience and always add value to their lives

They will only listen if they think we’re credible in their world

ACE Voice

Friendly

Thoughtful

Honest

Teens

Conversational

Fun

Cool

Teachers/Administrators

Science-based

Effective

Fits curriculum

Safe

Partners

Relationships - Personal

Clear benefit

Funders

Impact

Professional

Effective writing

Omit needless words

Start strong

Active voice

Brevity

Accuracy

Clarity

Typos/Basics

“As part of Alliance for Climate Education’s mission to inspire, educate and empower

students in the fight against global warming, ACE is offering up to $40,000 in grants in June, 2009 to schools that demonstrate

strong, collective school-wide commitments to curbing global warming. Grants ranging from $10,000-$20,000 will be available to

schools that have participated in one of ACE’s presentations during the spring of 2009. ”

“ACE offers grants to high schools that demonstrate strong school-wide

commitments to curbing global warming. We award grants ranging from $10,000-$20,000

to schools that have hosted ACE’s presentation over the previous semester. ”

Alliance for Climate Education aims to inspire, educate and empower

students in the fight against global warming because we believe that

young adults can have a substantial and near-term positive impact on

the global climate crisis.

ACE is dedicated to educating America's high school students

about the science behind climate change and inspiring them to do

something about it—while having fun along the way.

Matt’s Tips

Slow down and think

Objectives

Bounce it off somebody fresh

Let it percolate

Read a lot

Metrics matter most