Ace A Celebration Of Words
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Transcript of Ace A Celebration Of Words
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Writing for ACE A celebration of words
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Communications matter because they define who we are
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We know who we are
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What about your mom?
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What about your neighbor?
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Some guy on BART?
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The governator?
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Remember your audience and always add value to their lives
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They will only listen if they think we’re credible in their world
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ACE Voice
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Friendly
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Thoughtful
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Honest
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Teens
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Conversational
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Fun
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Cool
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Teachers/Administrators
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Science-based
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Effective
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Fits curriculum
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Safe
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Partners
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Relationships - Personal
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Clear benefit
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Funders
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Impact
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Professional
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Effective writing
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Omit needless words
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Start strong
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Active voice
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Brevity
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Accuracy
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Clarity
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Typos/Basics
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“As part of Alliance for Climate Education’s mission to inspire, educate and empower
students in the fight against global warming, ACE is offering up to $40,000 in grants in June, 2009 to schools that demonstrate
strong, collective school-wide commitments to curbing global warming. Grants ranging from $10,000-$20,000 will be available to
schools that have participated in one of ACE’s presentations during the spring of 2009. ”
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“ACE offers grants to high schools that demonstrate strong school-wide
commitments to curbing global warming. We award grants ranging from $10,000-$20,000
to schools that have hosted ACE’s presentation over the previous semester. ”
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Alliance for Climate Education aims to inspire, educate and empower
students in the fight against global warming because we believe that
young adults can have a substantial and near-term positive impact on
the global climate crisis.
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ACE is dedicated to educating America's high school students
about the science behind climate change and inspiring them to do
something about it—while having fun along the way.
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Matt’s Tips
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Slow down and think
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Objectives
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Bounce it off somebody fresh
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Let it percolate
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Read a lot
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Metrics matter most