ACCM – 2007

Affiliate Marketing: Re-structuring Strategies in a

Multichannel WorldMay 23, 2007

Stephen Fuller-Rowell

Chinaberry & Isabella

History

• 1982:

• 1995:

• 2000: www.Chinaberry.com & www.IsabellaCatalog.com

• 2002 www.chinaberryinc.com

• 2006: Relaunch

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

Q4 2003 Q4 2004 Q4 2005 Q4 2006

Rev Share Affiliates

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Q4 2003 Q4 2004 Q4 2005 Q4 2006

Google Adwords

$0

$50,000

$100,000

$150,000

$200,000

$250,000

Q42003

Q42004

Q42005

Q42006

Google

Affiliates

Google Adwords vsRev Share Affiliates