Accm 2007 Stephen Fuller Rowell Chinaberry & Isabella
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ACCM – 2007 Affiliate Marketing: Re-structuring Strategies in a Multichannel World May 23, 2007 Stephen Fuller-Rowell Chinaberry & Isabella
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Stephen Fuller Rowell at the ACCM show 2007 on affiliate marketing
Transcript of Accm 2007 Stephen Fuller Rowell Chinaberry & Isabella
ACCM – 2007
Affiliate Marketing: Re-structuring Strategies in a
Multichannel WorldMay 23, 2007
Stephen Fuller-Rowell
Chinaberry & Isabella
History
• 1982:
• 1995:
• 2000: www.Chinaberry.com & www.IsabellaCatalog.com
• 2002 www.chinaberryinc.com
• 2006: Relaunch
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
Q4 2003 Q4 2004 Q4 2005 Q4 2006
Rev Share Affiliates
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Q4 2003 Q4 2004 Q4 2005 Q4 2006
Google Adwords
$0
$50,000
$100,000
$150,000
$200,000
$250,000
Q42003
Q42004
Q42005
Q42006
Affiliates
Google Adwords vsRev Share Affiliates
