Abercrombie & Fitch Co.Yang Han02/11/2011

Products

History •1892 elite outfitter of sporting and excursion

goods•1977 closed flagship store•1978 name was revived•1988 was sold to the clothing-chain operator

Income Statement （ Chart From Annual Report 2009)

Financial position

•Profit margin in the industry ANF 64.3% J. Crew 46.38% GAP 40.54% American Eagle 38.79%

•ANF has the best control over its costs compared to its competitors.

Management Information System•Retail system

•Financial system

•Merchandising system

Supply Chain & Selling Seasons

•209 supply vendors

•Supplier product quality standards

•Spring & fall selling seasons

Marketplace

•Direct-to-consumer operation

http://www.abercrombie.com/webapp/wcs/stores/servlet/home_10051_10901_-1

•In-store experience