Presented by: Don Cameron, Webinar Strategist

What is a Webinar and why hold What is a Webinar and why hold one?one?

What are the various components?What are the various components? Generating revenueGenerating revenue How to maximize attendanceHow to maximize attendance

What You Will Learn

What is a Webinar?

Presentation containing…Presentation containing… Audio – either phone or through Audio – either phone or through

computer speakerscomputer speakers Visual – on computer screenVisual – on computer screen Speaker & attendees can be Speaker & attendees can be

anywhere anywhere No special equipment required No special equipment required

by speaker or attendees.by speaker or attendees.

GeneratingRevenue

GeneratingRevenue

Generate Qualified Sales Leads

Generate Qualified Sales Leads

New Product Launch

New Product Launch

Why Webinars?

Education/Training Programs

No travel – reach people No travel – reach people anywhere anywhere

No location costs or No location costs or logistics to worry aboutlogistics to worry about

Minimal fixed costsMinimal fixed costs

Benefits

Steps To Delivery

Create Email InvitationCreate Email Invitation

Steps To Delivery

Create Email Create Email InvitationInvitation

RegistrationRegistration Branded onlineBranded online ManualManual

Steps To Delivery

InvitationInvitation RegistrationRegistration Payment ProcessingPayment Processing

Integrated onlineIntegrated online PaypalPaypal Mail/FaxMail/Fax

Steps To Delivery

Presenter Audience Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration

PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software

Steps To Delivery

Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration

PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software Toll-Free Conference LinesToll-Free Conference Lines

Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration

PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software Toll-Free Conference LinesToll-Free Conference Lines Facilitate the eventFacilitate the event

Steps To Delivery

Optional Features

choose speakerchoose speaker market eventmarket event online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting

Webinar Components

choose speakerchoose speakermarket eventmarket event

Webinar Components

online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting

ConferTel www.confertel.netConferTel www.confertel.net

ConferTel Fully Managed Pricing

No budget requiredNo budget required

Fee deducted from each registrationFee deducted from each registration

Never pay ConferTelNever pay ConferTel

They send They send YOUYOU a check a check

Revenue Example

Number of Attendees Number of Attendees 6060

Registration Fee Registration Fee $69 $69

Cost Per Attendee Cost Per Attendee $24$24

Net Proceeds to You $45 Net Proceeds to You $45 $2,700$2,700

Current prospect listCurrent prospect list

Email listEmail list

Social media (Facebook, LinkedIn, Social media (Facebook, LinkedIn,

etc.) etc.)

Partner membership list Partner membership list

Who Do You Market To

Maximizing Attendance

Compelling topicCompelling topic

Invitation should highlight the Invitation should highlight the benefitsbenefits

Date/Time ~ gear it to your audienceDate/Time ~ gear it to your audience

Marketing Invitation

Make it compellingMake it compelling

Tell them who should attendTell them who should attend

What will they LearnWhat will they Learn

What is the ROI – what results can be What is the ROI – what results can be achieved?achieved?

Creating Additional Awareness

Website home pageWebsite home page

eNewsletters and other eNewsletters and other regular communicationsregular communications

Promote & share with Promote & share with a partnera partner

Timing of Promotion

Minimum of 3 marketing emails Minimum of 3 marketing emails before the eventbefore the event

14 days14 days 5 days5 days 1 day1 day

~50% will register within a week of the ~50% will register within a week of the event and 25% will register the day event and 25% will register the day beforebefore

How Much Should I Charge?

Usually between $49 - $199Usually between $49 - $199

Depends on value of Depends on value of information information

Economic status of Economic status of audienceaudience

Identify topic, speaker, set date, setup Identify topic, speaker, set date, setup registration process 4-6 wks outregistration process 4-6 wks out

Send 3 email invitations from 3 wks to 1 day Send 3 email invitations from 3 wks to 1 day priorprior

Send email reminders to registrants 24 and Send email reminders to registrants 24 and 1 hr prior1 hr prior

PowerPoint – less words more visuals, 1 PowerPoint – less words more visuals, 1 slide per minuteslide per minute

Quick Tip Takeaways

Engage & qualify audience with Engage & qualify audience with polling, post event surveypolling, post event survey

Keep webinar to 90 minutes or Keep webinar to 90 minutes or less including the Q&Aless including the Q&A

Follow up with attendees & non-Follow up with attendees & non-attendees within 48 hours after attendees within 48 hours after eventevent

Quick Tip Takeaways

Hand-out Materials

Webinar ChecklistWebinar Checklist

Additional resources Additional resources availableavailable

Questions?

Press 7# on your phone to ask a question

choose speakerchoose speaker market event (email, social media)market event (email, social media) online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting

Webinar Components

Thank YouThank You

866-930-4500866-930-4500TeleWebinars@ConferTel.net

Don CameronWebinar Strategist