ABCs Of Webinars
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Presented by: Don Cameron, Webinar Strategist
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The ABC’s of Webinars ~Learn the Basics from Delivery to Promoting Webinars have become a universal method for delivering education & training programs as well as generating sales leads – and you need to know how they work and what is involved in making them a success.
Transcript of ABCs Of Webinars
Presented by: Don Cameron, Webinar Strategist
What is a Webinar and why hold What is a Webinar and why hold one?one?
What are the various components?What are the various components? Generating revenueGenerating revenue How to maximize attendanceHow to maximize attendance
What You Will Learn
What is a Webinar?
Presentation containing…Presentation containing… Audio – either phone or through Audio – either phone or through
computer speakerscomputer speakers Visual – on computer screenVisual – on computer screen Speaker & attendees can be Speaker & attendees can be
anywhere anywhere No special equipment required No special equipment required
by speaker or attendees.by speaker or attendees.
GeneratingRevenue
GeneratingRevenue
Generate Qualified Sales Leads
Generate Qualified Sales Leads
New Product Launch
New Product Launch
Why Webinars?
Education/Training Programs
No travel – reach people No travel – reach people anywhere anywhere
No location costs or No location costs or logistics to worry aboutlogistics to worry about
Minimal fixed costsMinimal fixed costs
Benefits
Steps To Delivery
Create Email InvitationCreate Email Invitation
Steps To Delivery
Create Email Create Email InvitationInvitation
RegistrationRegistration Branded onlineBranded online ManualManual
Steps To Delivery
InvitationInvitation RegistrationRegistration Payment ProcessingPayment Processing
Integrated onlineIntegrated online PaypalPaypal Mail/FaxMail/Fax
Steps To Delivery
Presenter Audience Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration
PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software
Steps To Delivery
Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration
PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software Toll-Free Conference LinesToll-Free Conference Lines
Help Creating InvitationHelp Creating Invitation Branded Online Registration Branded Online Registration
PagePage Payment ProcessingPayment Processing Presentation SoftwarePresentation Software Toll-Free Conference LinesToll-Free Conference Lines Facilitate the eventFacilitate the event
Steps To Delivery
Optional Features
choose speakerchoose speaker market eventmarket event online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting
Webinar Components
choose speakerchoose speakermarket eventmarket event
Webinar Components
online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting
ConferTel www.confertel.netConferTel www.confertel.net
ConferTel Fully Managed Pricing
No budget requiredNo budget required
Fee deducted from each registrationFee deducted from each registration
Never pay ConferTelNever pay ConferTel
They send They send YOUYOU a check a check
Revenue Example
Number of Attendees Number of Attendees 6060
Registration Fee Registration Fee $69 $69
Cost Per Attendee Cost Per Attendee $24$24
Net Proceeds to You $45 Net Proceeds to You $45 $2,700$2,700
Current prospect listCurrent prospect list
Email listEmail list
Social media (Facebook, LinkedIn, Social media (Facebook, LinkedIn,
etc.) etc.)
Partner membership list Partner membership list
Who Do You Market To
Maximizing Attendance
Compelling topicCompelling topic
Invitation should highlight the Invitation should highlight the benefitsbenefits
Date/Time ~ gear it to your audienceDate/Time ~ gear it to your audience
Marketing Invitation
Make it compellingMake it compelling
Tell them who should attendTell them who should attend
What will they LearnWhat will they Learn
What is the ROI – what results can be What is the ROI – what results can be achieved?achieved?
Creating Additional Awareness
Website home pageWebsite home page
eNewsletters and other eNewsletters and other regular communicationsregular communications
Promote & share with Promote & share with a partnera partner
Timing of Promotion
Minimum of 3 marketing emails Minimum of 3 marketing emails before the eventbefore the event
14 days14 days 5 days5 days 1 day1 day
~50% will register within a week of the ~50% will register within a week of the event and 25% will register the day event and 25% will register the day beforebefore
How Much Should I Charge?
Usually between $49 - $199Usually between $49 - $199
Depends on value of Depends on value of information information
Economic status of Economic status of audienceaudience
Identify topic, speaker, set date, setup Identify topic, speaker, set date, setup registration process 4-6 wks outregistration process 4-6 wks out
Send 3 email invitations from 3 wks to 1 day Send 3 email invitations from 3 wks to 1 day priorprior
Send email reminders to registrants 24 and Send email reminders to registrants 24 and 1 hr prior1 hr prior
PowerPoint – less words more visuals, 1 PowerPoint – less words more visuals, 1 slide per minuteslide per minute
Quick Tip Takeaways
Engage & qualify audience with Engage & qualify audience with polling, post event surveypolling, post event survey
Keep webinar to 90 minutes or Keep webinar to 90 minutes or less including the Q&Aless including the Q&A
Follow up with attendees & non-Follow up with attendees & non-attendees within 48 hours after attendees within 48 hours after eventevent
Quick Tip Takeaways
Hand-out Materials
Webinar ChecklistWebinar Checklist
Additional resources Additional resources availableavailable
Questions?
Press 7# on your phone to ask a question
choose speakerchoose speaker market event (email, social media)market event (email, social media) online registrationonline registration payment processingpayment processing automated remindersautomated reminders phone and web sharing toolphone and web sharing tool presenter preparation/coordinationpresenter preparation/coordination call facilitation and Q & A sessioncall facilitation and Q & A session survey & reportingsurvey & reporting
Webinar Components
