By Jack BradleyUniversity of Bradford

Britain:1996Britain:1996

1. War 1. War 40% 40%2. Environment2. Environment 22% 22%3. Famine3. Famine 20% 20%3. Poverty3. Poverty 20% 20%5. Population Growth 5. Population Growth 12% 12%6. Unemployment6. Unemployment 10% 10%7. Third World Debt7. Third World Debt 9% 9%8. Drug Abuse8. Drug Abuse 8% 8%9. Religion/Fundamentalism 9. Religion/Fundamentalism 7% 7%10. Morality10. Morality 6% 6%10. Terrorism10. Terrorism 6% 6%

MORI Polls MORI Polls Top Ten Global ConcernsTop Ten Global Concerns

Britain:2001Britain:2001

1. Environment1. Environment 33% 33%2. Poverty2. Poverty 29% 29%3. Famine3. Famine 17% 17%4. Population Growth 4. Population Growth 20% 20%5. Third World Debt5. Third World Debt 14% 14%6. War / Conflict6. War / Conflict 14% 14%7. Natural Disasters7. Natural Disasters 8% 8%8. AIDS / HIV8. AIDS / HIV 5% 5%8. Drug Abuse8. Drug Abuse 5% 5%10. Morality10. Morality 5% 5%10. Refugees 10. Refugees 5% 5%

Business as usualBusiness as usual

growth pathgrowth path

Sustainable DevelopmentSustainable Development

Current positionCurrent positionINCREASEDINCREASED

ENVIRONMENTALENVIRONMENTAL

IMPACTIMPACT

INCREASED INCREASED EMPLOYMENT EMPLOYMENT & ECONOMIC & ECONOMIC ACTIVITYACTIVITY

Economic Growth andEconomic Growth andEnvironmental ImpactEnvironmental Impact

MATERIALEXTRACTION PRODUCTION USE END OF LIFE

ECODESIGN

TRADITIONALDESIGN

Why Focus on Products?

93% of production materials are never used in the final product

80% of products are discarded after a single use

99% of materials used are discarded in the first six weeks

What are the issues?