A visual guide to custom landing tabs on Facebook Pages.

Post on 30-Oct-2014

1.302 views 3 download

Tags:

description

Facebook can be a sea of sameness. Look at what's possible on facebook when you customize the landing tab to add personality and tell your story. This deck looks at examples and points out the goal behind each tab's design.

Transcript of A visual guide to custom landing tabs on Facebook Pages.

Distinctive Facebook Pages

Stand out with custom Facebook tabs

Custom Facebook Tabs

Custom tabs set your page apart from the “sea of sameness” on

Facebook.

Design your tab with a goal in mind.

•What do you want viewers to “know” when they see the tab.

Make it simple, so the purpose easily comes through to viewers.

Installation of custom tabs can be done yourself, if you are handy

with code. If not, hire a programmer.

•You supply the artwork, programmer installs it.

•I use Tammy at Social Heavy for my clients.

Facebook Tab ExamplesFollowing are custom tab examples and the message they convey.

Note: Tabs shown are tabs I think are good examples of what is possible. They aren’t clients.

Some tabs could be improved, sure. But they show what’s possible.

Red Bull goal: convey “energy”, create a stampede of

fans. Get viewers to notice the other custom tabs and

explore. Simple artwork achieves a lot. That’s hard to

do, make sure your artist is hugely talented.

RedBox’s goal: Show Fans what movies are available now.

The US Army goal: (landing tab) let people know where they can

interact with The Army

The US Army goal: (Other Pages tab) helps fans find an Army

connection on Facebook for their unit.

Emerson Salon goal: set the mood of the salon; grow fan

base.

Patagonia: show people doing astonishing things with Mother

Nature.

Optimal Body Chiropractic goal: inform people that the

spine is related to overall health.

Body Wrap Coach goal: convey product info and results they

will get.

The Rolling Stones goal: promote the latest book

Logitech goal: give people a reason to use their webcams

this winter.

Eat Mor Chikin Cowz goal: Get fans (you know cows can’t

spell, right?)

BTW-this is how to have fun w/ your brand. Thx Chik-fil-A

Capriotti’s goal: (landing tab) Make you hungry.

BTW- The Bobbie rocks.

Cranium: show how much fun real people have

playing the game.

SocialPie: build our fan base.

SocialPie� www.CarlaBobka.com

� We help clients talk to people online.

� carlabobka@carlabobka.com