a speed date with design thinking

Zaana Howard | QUT

zaana howard associate lecturer | information systems school

science and engineering faculty | queensland university of technology

phd candidate | swinburne university

tweeting? #VALA2012 #BCE @zaana

your mission:

redesign the

grocery shopping experience based on the experience of a group member.

 

start by gaining empathy.

interview

3 mins

start by gaining empathy.

interview again: dig deep

3 mins

reframe the problem.

capture findings needs: what are they trying to do?

insights: what have you learned about the person?

4 mins

reframe the problem.

define problem statement ____________________(user)________ needs to _______________(need)____________ because _______(insight)______________________________.

3 mins

example.

(user) a global sportswear company

(need) needs to redesign their employee

performance review system (insight)

because it is inconsistent, time consuming and does little to

improve work practices

idea generation.

sketch 3-5 radical ideas to meet your user’s needs.

5 mins

idea generation.

share your solutions & capture feedback

4 mins

iterate based on feedback. reflect & generate a new solution

sketch your big idea, note details if necessary!

4 mins

build and test.

build your solution. make something the person can interact with.

5 mins

build and test.

share your solution & get feedback.

what worked | what needs to be improved

questions | ideas

4 mins

done! Adapted from ‘An introduction to design thinking: redesigning the gift giving

experience’ by Hassno Platner Institute of Design at Stanford.

show

& tell

each group 60 secs

a quick look at the process

the design squiggle

Daniel Newman, Central Office of Design

design thinking "modes

Hassno Platner Institute of Design design thinking modes

non-linear "process

focus flare

diverge & converge

Hassno Platner Institute of Design, Stanford University

so… what is design thinking?

one of many definitions (& none are quite right…) design thinking uses the

designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity

tim brown

design thinking uses a human centred, creative,

iterative, practical approach to problem solving.

tim brown

design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices

tim brown

design thinking core values

human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping

design thinking tools interviews | observation |conversation | synthesis | visualisation | heuristics |prototyping + + +

   

so… why design thinking?

We are Snook http://web.fumsi.com/go/article/use/64147

it starts with…

ultimately about understanding needs

we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful…

design thinking is an approach for imagining these experiences

Brown, 2008

so… design thinking... what for?

design thinking for

solving wicked problems | designing (human) systems & services | organisational change & transformation |

social innovation | product development

micro macro

engagement

if libraries are not willing to become obsolete than that is exactly what’ll

happen to them. ""

throw out the library completely, "start with value and how to co-create it, and then you’re designing the new

library…"get people engaged in your service

and it will grow naturally." "

Arne van Oosterom, Design Thinkers"

 "

so… design thinking…what next?

empathise listen, share, contribute, reflect

be curious. ask why.

rinse. repeat.

observe. what? how? why?

reflect. what works? what doesn’t? what could be better?

experiment make, test,

reflect

where to from here?

it’s a choose your own adventure

thankyou

zaana howard z.howard@qut.edu.au

zaanahoward.com @zaana