A speed date with design thinking

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a speed date with design thinking Zaana Howard | QUT
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description

Bootcamp workshop delivered at VALA2012: eM-powering eFutures, 9 February 2012. Updated from previous slide pack.

Transcript of A speed date with design thinking

Page 1: A speed date with design thinking

a speed date with design thinking

Zaana Howard | QUT

Page 2: A speed date with design thinking

zaana howard associate lecturer | information systems school

science and engineering faculty | queensland university of technology

phd candidate | swinburne university

tweeting? #VALA2012 #BCE @zaana

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your mission:

redesign the

grocery shopping experience based on the experience of a group member.

 

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start by gaining empathy.

interview

3 mins

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start by gaining empathy.

interview again: dig deep

3 mins

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reframe the problem.

capture findings needs: what are they trying to do?

insights: what have you learned about the person?

4 mins

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reframe the problem.

define problem statement ____________________(user)________ needs to _______________(need)____________ because _______(insight)______________________________.

3 mins

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example.

(user) a global sportswear company

(need) needs to redesign their employee

performance review system (insight)

because it is inconsistent, time consuming and does little to

improve work practices

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idea generation.

sketch 3-5 radical ideas to meet your user’s needs.

5 mins

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idea generation.

share your solutions & capture feedback

4 mins

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iterate based on feedback. reflect & generate a new solution

sketch your big idea, note details if necessary!

4 mins

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build and test.

build your solution. make something the person can interact with.

5 mins

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build and test.

share your solution & get feedback.

what worked | what needs to be improved

questions | ideas

4 mins

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done! Adapted from ‘An introduction to design thinking: redesigning the gift giving

experience’ by Hassno Platner Institute of Design at Stanford.

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show

& tell

each group 60 secs

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a quick look at the process

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the design squiggle

Daniel Newman, Central Office of Design

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design thinking "modes

Hassno Platner Institute of Design design thinking modes

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non-linear "process

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focus flare

diverge & converge

Hassno Platner Institute of Design, Stanford University

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so… what is design thinking?

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one of many definitions (& none are quite right…) design thinking uses the

designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity

tim brown

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design thinking uses a human centred, creative,

iterative, practical approach to problem solving.

tim brown

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design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices

tim brown

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design thinking core values

human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping

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design thinking tools interviews | observation |conversation | synthesis | visualisation | heuristics |prototyping + + +

   

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so… why design thinking?

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We are Snook http://web.fumsi.com/go/article/use/64147

it starts with…

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ultimately about understanding needs

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we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful…

design thinking is an approach for imagining these experiences

Brown, 2008

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so… design thinking... what for?

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design thinking for

solving wicked problems | designing (human) systems & services | organisational change & transformation |

social innovation | product development

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micro macro

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engagement

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if libraries are not willing to become obsolete than that is exactly what’ll

happen to them. ""

throw out the library completely, "start with value and how to co-create it, and then you’re designing the new

library…"get people engaged in your service

and it will grow naturally." "

Arne van Oosterom, Design Thinkers"

 "

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so… design thinking…what next?

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empathise listen, share, contribute, reflect

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be curious. ask why.

rinse. repeat.

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observe. what? how? why?

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reflect. what works? what doesn’t? what could be better?

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experiment make, test,

reflect

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where to from here?

it’s a choose your own adventure

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thankyou

zaana howard [email protected]

zaanahoward.com @zaana