A speed date with design thinking
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Transcript of A speed date with design thinking
a speed date with design thinking
Zaana Howard | QUT
zaana howard associate lecturer | information systems school
science and engineering faculty | queensland university of technology
phd candidate | swinburne university
tweeting? #VALA2012 #BCE @zaana
your mission:
redesign the
grocery shopping experience based on the experience of a group member.
start by gaining empathy.
interview
3 mins
start by gaining empathy.
interview again: dig deep
3 mins
reframe the problem.
capture findings needs: what are they trying to do?
insights: what have you learned about the person?
4 mins
reframe the problem.
define problem statement ____________________(user)________ needs to _______________(need)____________ because _______(insight)______________________________.
3 mins
example.
(user) a global sportswear company
(need) needs to redesign their employee
performance review system (insight)
because it is inconsistent, time consuming and does little to
improve work practices
idea generation.
sketch 3-5 radical ideas to meet your user’s needs.
5 mins
idea generation.
share your solutions & capture feedback
4 mins
iterate based on feedback. reflect & generate a new solution
sketch your big idea, note details if necessary!
4 mins
build and test.
build your solution. make something the person can interact with.
5 mins
build and test.
share your solution & get feedback.
what worked | what needs to be improved
questions | ideas
4 mins
done! Adapted from ‘An introduction to design thinking: redesigning the gift giving
experience’ by Hassno Platner Institute of Design at Stanford.
show
& tell
each group 60 secs
a quick look at the process
the design squiggle
Daniel Newman, Central Office of Design
design thinking "modes
Hassno Platner Institute of Design design thinking modes
non-linear "process
focus flare
diverge & converge
Hassno Platner Institute of Design, Stanford University
so… what is design thinking?
one of many definitions (& none are quite right…) design thinking uses the
designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity
tim brown
design thinking uses a human centred, creative,
iterative, practical approach to problem solving.
tim brown
design thinking taps into capacities we all have but are often overlooked by more conventional problem solving practices
tim brown
design thinking core values
human centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping
design thinking tools interviews | observation |conversation | synthesis | visualisation | heuristics |prototyping + + +
so… why design thinking?
We are Snook http://web.fumsi.com/go/article/use/64147
it starts with…
ultimately about understanding needs
we increasingly expect sophisticated experiences that are emotionally satisfying and meaningful…
design thinking is an approach for imagining these experiences
Brown, 2008
so… design thinking... what for?
design thinking for
solving wicked problems | designing (human) systems & services | organisational change & transformation |
social innovation | product development
micro macro
engagement
if libraries are not willing to become obsolete than that is exactly what’ll
happen to them. ""
throw out the library completely, "start with value and how to co-create it, and then you’re designing the new
library…"get people engaged in your service
and it will grow naturally." "
Arne van Oosterom, Design Thinkers"
"
so… design thinking…what next?
empathise listen, share, contribute, reflect
be curious. ask why.
rinse. repeat.
observe. what? how? why?
reflect. what works? what doesn’t? what could be better?
experiment make, test,
reflect
where to from here?
it’s a choose your own adventure