Asimpleandsystematicwaytobuildyourrelationshipbusinessthrough

referrals,recommendationsandreputation

Venture backed Aug ’14 Backed by National Associations of Realtors

Acquired by SmartZip in Mar ‘17Daniel Hodges | Founder Reach150

dhodges@smartzip.com

• No shortage of marketing opportunity for you

• Little patience to learn new/complicated systems

• Compliance is not an afterthought

• Lending is a relationship business

• You are as important as the product

• Your clients are making a big/infrequent decision

• The business is strongly driven by referrals

What is a relationship business?

Grow your business through referrals

Close more business through reputation and recommendations

www.Reach150.com

Referrals yield huge returns

Your Business Fueled by Referrals

Organic Growth

Source: Tom Hopkins

more likely to do business with you6X

• Referral culture is built in

• Predisposed to like you

• Vetted by your network => more pleasant to work with

• Referrals are “free"

Referred clients are better clients

Trust referrals from people they know

Your Clients Like Referrals

92%Source: Nielsen

• They don’t want to become experts

• They don’t know what to ask

• A referral makes them want to choose you –they will validate you

Clients are not qualified to evaluate you

• Enjoy helping their friends and clients

• Need you to close business

• Like helping you if it helps them

Become refer-able

Your referral partners want you to succeed

ofRealtorshavestartedablog- farfewerhave

maintainedthem

12%Source: Contactually Real Estate

Statistics 2015

Ofyourclientswillsaysomethingniceaboutyouonline- ifyoumakeiteasy

Nearly Half

Source: Reach150 Statistics

• Testimonials

• Take photos that make you “look” good

• Videos of your clients are great, too

Let your clients create content

Seek small, bite sized, content thatcreates evidence of excellence

Of adults are on Facebook– Get your content to them.72%

Source: Contactually Real Estate Statistics 2015

• Ask them for referrals

• Distribute your “evidence of excellence”

ü Social media

ü Search engines

ü Where ever your referral network goes online

Remind your referral network you want their referrals

Of your clients will research you before they call you.

90%Source: Googles’s ”Zero Moment of Truth”

• Distribute your “evidence of excellence”

ü Social media

ü Search engines

ü Where ever your prospects go online

ü Any other marketing you do

Those evaluating you need to be aware of your excellent service

Collect evidence of excellence§ Client Testimonials (automated)§ Photos and video§ Referrals

Provide your list of prospects and referral network

ü Search (SEO) profile pageü Social Network integrationü Content for all your webpagesü CRM/Sales process

We’ll run your latest recommendation as a direct targeted advertisement1

2

3

Customer Recommendations!

• No need for your customer to login

• 50%+ response rate

Approve content with an email link

CustomerReferrals

Reach150asksafterrecommendationflow

Your Most Recent Testimonial as an Ad

Automated,ComprehensiveTestimonialCampaign

Demo

Best Practices• Grow your business by continually

proving you are worthy of a referral

• Close more business by proving you take care of your clients

• Contact dhodges@smartzip.com to schedule a meeting

Current Prospects

Community