A QUICK GUIDE TOSOCIAL MEDIA MARKETINGStatistics and Information at a Glance

July 14, 2010

       

   From Monologues to DialoguesListen · Engage · Inspire · Influence

Overview• Need to know more about social media marketing?

Would you like it to be easy to read? Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant social media stats, definitions, and information meant to assist you with your marketing efforts.

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What is Social Media Marketing?

Simply Stated…

• Social media marketing enables others to become brand evangelists and advocate for your business through the use of compelling content.

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What Are The Most Popular Social Media Marketing

Platforms?

Check This Out…• 90 trillion emails sent via the internet in 2009.• 500+ million active Facebook users.• 126 million blogs currently on the internet.• 10 billion+ tweets sent on Twitter since 2006.• 2 billion videos are streamed each day on YouTube.

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What Does It Take To Succeed At

Social Media Marketing?

The 3 “E”s

In today’s social world it’s all about the 3 “E”s: 1.Educate2.Engage3.Entertain

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Educate

• No matter what kind of marketing you are using content is always king!

• That said, the only way to ensure you have the right content is to “listen” and “hear” what your customers and prospects are saying.

• There are many tools available to listen in on the conversations. Start listening or your content will be irrelevant and your efforts will be for naught.

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Engage

• Make it interesting and thought-provoking but mostly make sure it’s not a one-sided monologue. Make it an interactive dialogue.

• Ask questions and get people talking. • Remember… don’t throw statements at consumers!

Start conversations with them… turn that monologue into a dialogue!!

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Entertain

• The more entertaining, the more likely they will want to share with their friends and those friends will want to share.

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• Everyone likes to be entertained. Try using video, pictures, sound bites, a light-hearted joke, a personal experience, etc.

Lead Generation Offer Ideas:Re-Purposing Your Content

Converting to Leads

Chances are you already have the content. Whether it’s in the form of collateral, your website, articles, etc., all you need to do is re-purpose it to create offers that convert social media interest into leads.

• FAQs• Kits• Content Expansion• E-Books

• Comparisons• Off-Line Content• Whitepapers• Case Studies

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Never Underestimate the Value of a Social Media

Landing Page!

SMLP Phenomenon

• You generated interest and the consumer wants more information. You can’t send them to your static website, so now what?

• There is a big challenge to overcome because the following two concepts are completely opposite from each other:– Build a persuasive website so that customers will want to

come to you versus develop social media outposts so you have a presence where the customers want to go.

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SMLP Phenomenon

• Enter the Social Media Landing Page (SMLP). The SMLP bridges the gap and not only adds authenticity to social channels but also to minimizes the risk of pulling customers away from your website.

• A good SMLP should have a simple URL that’s tied to the offer / brand and be very easy to find.

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SMLP Phenomenon

• The SMPL is where you send interested social media consumers who want to take advantage of your offer for an e-book, whitepaper, case study, etc.

• It should be engaging and conversational in tone, while at the same time supporting the brand and the offer that drove them to the SMLP in the first place.

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Can Social Media and SMLP Drive Leads and Customers?

You Bet It Can…

Source: HubSpot State of Inbound Marketing Report

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And It’s For B2B and B2C

Source: HubSpot State of Inbound Marketing Report

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Summary

Summary

• I want to leave you with what I believe is the single most important thing for you to remember and practice... social media marketing is NOT about writing about the products and services YOU have to sell. Rather, and I can't stress this enough, it's about addressing the needs of YOUR CUSTOMERS AND PROSPECTS.

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• It's about listening and giving the information "they“ want.

• It’s presenting the information so that it’s not only informative, but also entertaining to the point that it engages them.

• Do these things right and you soon have your own community of brand advocates.

Summary

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Contact Us

Contact Us

Deb KennedyChief Multi-Channel Marketing EvangelistChannel Neutral MarketingOffice: 516-922-7887Mobile: 516-983-1617

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