NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT

We would like to introduce NCDPD

National Centre for Design and Product Development

NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT

Design centre to fulfil the needs of handicraft industry.

What NCDPD does for you?

Nurture traditional skill. Introduce modern development.

Information dissemination.

In which areas?

Design Product development

Promotion Technology

Database Marketing

Training Resource development

What does that mean in practice?

We train local designers for the international market for the handicraft sector.

We train local designers, to plan and to operate

modern technology (CAD-CAM).

We train Exporters, to succeed in the

international market.

We train Exporters, to present themselves on an international fair.

We train producers on how to improve the quality of products with the available

funds and infrastructure.

We suggest novel production methods

to the producers.

We provide companies with training, design,

production and marketing inputs.

We provide information about the

international market for gift-items and handicrafts.

Design - what’s that?

The organised and structured creativity for developing and

optimising production.

It is crucial to be different - it helps to create a distinct identity for your company.

Well designed products transmit cultural values and human knowledge

all over the world.

What is good design?

To create intelligent Design by using the necessary and available facilities.

Good design in handicraft requires an optimal union

of art and technology.

Design and handicraft- what for?

Change the current behaviour towards strategic design and

product development and enter the international market

to tap the high potential.

Now-a-days the main business is based upon the realisation

of the design of the client. This leads to a very strong limitation of the market and dependency on the client.

What about you?

If you copy - you’re always

one step behind. Start to create the trend.

Design can differentiate your company

among others and make it unique

and special.

Figure out the fascinating experience of expressing yourself by creating and

presenting original designs!

Indian Design - how to excel?

Create a synergy between

Indian tradition and the modern trend.

India must project its rich cultural values and show

the feeling of life, the spirit of time

based on the value of its lively tradition.

Show it by the individual and original

“New Indian Style”.

What to do ?

Develop good design. Start the innovation by

developing better solutions for your

products.

Produce matured products. Start to produce only

after you have completed the needed development.

Good quality. Stick to international

quality standards.

Follow the marketing instruments Product -

Price - Place -

Promotion - to permanently establish

your company in the market.

Is it marketable?

The market demands young ideas combined with traditional skills.

Prepare long-lasting products with quality, to present modern and traditional

knowledge.

And remember: Who does not change -

dies!

Thank you very much for your attention!