A presentation by Deepak singh Head, NCDPD
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Transcript of A presentation by Deepak singh Head, NCDPD
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NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT
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We would like to introduce NCDPD
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National Centre for Design and Product Development
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NATIONAL CENTRE FOR DESIGN AND PRODUCT DEVELOPMENT
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Design centre to fulfil the needs of handicraft industry.
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What NCDPD does for you?
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Nurture traditional skill. Introduce modern development.
Information dissemination.
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In which areas?
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Design Product development
Promotion Technology
Database Marketing
Training Resource development
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What does that mean in practice?
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We train local designers for the international market for the handicraft sector.
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We train local designers, to plan and to operate
modern technology (CAD-CAM).
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We train Exporters, to succeed in the
international market.
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We train Exporters, to present themselves on an international fair.
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We train producers on how to improve the quality of products with the available
funds and infrastructure.
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We suggest novel production methods
to the producers.
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We provide companies with training, design,
production and marketing inputs.
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We provide information about the
international market for gift-items and handicrafts.
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Design - what’s that?
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The organised and structured creativity for developing and
optimising production.
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It is crucial to be different - it helps to create a distinct identity for your company.
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Well designed products transmit cultural values and human knowledge
all over the world.
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What is good design?
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To create intelligent Design by using the necessary and available facilities.
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Good design in handicraft requires an optimal union
of art and technology.
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Design and handicraft- what for?
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Change the current behaviour towards strategic design and
product development and enter the international market
to tap the high potential.
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Now-a-days the main business is based upon the realisation
of the design of the client. This leads to a very strong limitation of the market and dependency on the client.
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What about you?
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If you copy - you’re always
one step behind. Start to create the trend.
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Design can differentiate your company
among others and make it unique
and special.
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Figure out the fascinating experience of expressing yourself by creating and
presenting original designs!
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Indian Design - how to excel?
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Create a synergy between
Indian tradition and the modern trend.
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India must project its rich cultural values and show
the feeling of life, the spirit of time
based on the value of its lively tradition.
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Show it by the individual and original
“New Indian Style”.
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What to do ?
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Develop good design. Start the innovation by
developing better solutions for your
products.
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Produce matured products. Start to produce only
after you have completed the needed development.
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Good quality. Stick to international
quality standards.
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Follow the marketing instruments Product -
Price - Place -
Promotion - to permanently establish
your company in the market.
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Is it marketable?
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The market demands young ideas combined with traditional skills.
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Prepare long-lasting products with quality, to present modern and traditional
knowledge.
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And remember: Who does not change -
dies!
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Thank you very much for your attention!