A NEW WORLD FOR JUICY COUTURE

New Digital Media Plan for Juicy Couture by Amber Clark

NMDL course spring 2014

OBJECTIVES

1)Increase sales by 10%2)Increase digital media

presence3)Increase new product

awareness4)Increase our social

community

A JUICY TARGET• Women ages

18- 25

• Persons with a steady Income

• Persons interested in

fashion

Communicate new seasonal wear thirty days to the start of the season to entice consumer conversation and online shopping.

GOT IT IN THE BAG

To increase awareness: Run a contest for a bag filled with Juicy Couture products inside on Pinterest, Facebook and Twitter.

Run two contests through online media twice a year! Have it open a season of sales.

A “JUICY” BLOG

Create a blog based around Juicy Couture and products; this is the attract part of Inbound Marketing. If they subscribe we will have the emails of consumers new to our blog that love Juicy Couture!

TRACKING PURCHASES

10% OFF! Digital Coupons & First purchase reminders

Consumers that opt-in for our emails and offers will receive an invitation to become apart of the digital juicy community.

THE KEYWORDS IN JUICY

Luxury

California

Fashion

Designer

Perfume

youth

Fruity

clothing

watches

Designer

LabelsColorful

OUT IN THE PUBLIC

Increase public awareness of Juicy Couture

Digital PR reigns supreme in regards fast paced and massive communications. New products, fashion lines, joint ventures, shows that juicy pulls off will be communicated.

INCREASE SALESSneak peek for a chance at some crazy black Friday like sales!

Offering options for coupon releases for customers who have purchased items recently online.

Offering micro-sales on Facebook, Twitter or Pinterest.

THE LAST JUICY STRAW

The total budget for running ads, for the complete flights will be $812,800 to pay for the ad and the maintenance.