A new world for juicy couture
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A NEW WORLD FOR JUICY COUTURE
New Digital Media Plan for Juicy Couture by Amber Clark
NMDL course spring 2014
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OBJECTIVES
1)Increase sales by 10%2)Increase digital media
presence3)Increase new product
awareness4)Increase our social
community
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A JUICY TARGET• Women ages
18- 25
• Persons with a steady Income
• Persons interested in
fashion
Communicate new seasonal wear thirty days to the start of the season to entice consumer conversation and online shopping.
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GOT IT IN THE BAG
To increase awareness: Run a contest for a bag filled with Juicy Couture products inside on Pinterest, Facebook and Twitter.
Run two contests through online media twice a year! Have it open a season of sales.
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A “JUICY” BLOG
Create a blog based around Juicy Couture and products; this is the attract part of Inbound Marketing. If they subscribe we will have the emails of consumers new to our blog that love Juicy Couture!
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TRACKING PURCHASES
10% OFF! Digital Coupons & First purchase reminders
Consumers that opt-in for our emails and offers will receive an invitation to become apart of the digital juicy community.
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THE KEYWORDS IN JUICY
Luxury
California
Fashion
Designer
Perfume
youth
Fruity
clothing
watches
Designer
LabelsColorful
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OUT IN THE PUBLIC
Increase public awareness of Juicy Couture
Digital PR reigns supreme in regards fast paced and massive communications. New products, fashion lines, joint ventures, shows that juicy pulls off will be communicated.
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INCREASE SALESSneak peek for a chance at some crazy black Friday like sales!
Offering options for coupon releases for customers who have purchased items recently online.
Offering micro-sales on Facebook, Twitter or Pinterest.
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THE LAST JUICY STRAW
The total budget for running ads, for the complete flights will be $812,800 to pay for the ad and the maintenance.