A Likeable

China

expansion into

© Stephany Zoo

Even with only 0.01% market share,

every ten days Likeable is losing

$2.6m© Stephany Zoo

American Population

Users on

Weibo<

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Scale

Matters© Stephany Zoo

What about Censorship?

(only political)

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Motivations for Social Media are

Different

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Understanding Chinese Culture

=Optimizing Social

Media Use© Stephany Zoo

© Stephany Zoo

Facebook Renren, Kaixin, Qzone

Twitter Sina Weibo

Foursquare Jiepang

YouTube + Hulu Youku

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+ 294m blogs+ 148m BBS

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© Stephany Zoo

Why Now?

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© Stephany Zoo

© Stephany Zoo

The commercialization of Social Media happens

faster in China

$$$$$$$© Stephany Zoo

He who hesitates

is lost

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Why Likeable?

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© Stephany Zoo

The Chinese respectAmerican business

( already in China)

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Reputation in most populous

country Worldwide Brand

Recognition© Stephany Zoo

China is at a pivot of exponential growth

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How?

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We will team up with a Chinese Agency

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The Digital Landscape is fragmented but….

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Develop browser optimized for

mobile use© Stephany Zoo

Why me?

© Stephany Zoo

Cultural understanding + Likeable training = China Social Media

Success

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Business licensing in China is difficult BUT

connections into gov + US commercial service

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七次倒下 , 起来八次

© Stephany Zoo