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So SEO is dead and content is king...right?

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It feels like we’re among the few remaining survivors

Google

Us

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Let’s create lots of content and forget about SEO

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But the truth is that SEO isn’t dead.

Terrible SEO is finally getting punished and great content is being rewarded.

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As SEOs, more is being expected from us.

Moz.com

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We’ve forgotten about what matters

www.google.ie/about/

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We’ve forgotten about what matters

www.google.ie/about/

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And no matter what we read…

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And how difficult it may seem to be...

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There’s still hope we can hold onto…

BrightEdge’s Content Optimization 2014 Report

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As great SEO is still being rewarded.

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So even if it feels like Google doesn’t want to be friends with us...

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So even if it feels like Google doesn’t want to be friends with us...

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So even if it feels like Google doesn’t want to be friends with us...

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We still need to stop doing crappy link building

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We still need to stop doing crappy link building

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And stop being lazy with our outreach emails…

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And stop being lazy with our outreach emails…

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And remember that if we’re afraid of Google then we’re probably doing something wrong.

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We shouldn’t feel like this...

Google

Us

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A Future-Proof Link Building Strategy: 4 Vital Ingredients

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1) Focus on traffic: Build your audience and not just links

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1) Focus on building your audience and not just links

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Unless you’re a major publication, your content may struggle to get traction online.

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Leverage the audience of websites with your target readership.

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Look at social engagement levels and number of comments for recent posts.

How many social shares and comments per article does the website receive?

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Are they active on social media channels?

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Are they active on social media channels?

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Is the audience of this website relevant to your content?

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Will a link or brand mention from this website help to drive awareness of your company?

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2) Build relationships: Help your customers and fellow industry practitioners.

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2) Build relationships with your customers and fellow industry practitioners.

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Me

Kevin

2) Build relationships with your customers and fellow industry practitioners.

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2) Build relationships with your customers and fellow industry practitioners.

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Ask for help when you need it

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Ask for help when you need it

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Which of these two do you prefer?

#sbpseo

Which of these two do you prefer?

Domain Authority - 95

Domain Authority - 95

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Relationship building can take many forms.

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Relationship building can take many forms.

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You will eventually get what you want.

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3) Identify what works: What content currently ranks and attracts links? Do better.

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Use Buzzsumo to monitor best performing content across social networks.

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Use Buzzsumo to monitor best performing content across social networks.

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Use Buzzsumo to monitor best performing content across social networks.

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Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.

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Use Topsy to find the top influencers on Twitter that shared the content. Build relationships with them.

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Identify the link metrics for top performing content.

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Identify the link metrics for top performing content.

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Identify keyword search volume per topic.

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Create better content in a more creative way than what already exists.

http://builtvisible.com/messages-in-the-deep/

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And ultimately you will benefit from the additional time and resources you invested in the piece.

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4) The most important ingredient...

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4) Focus on the user. Every time.

www.google.ie/about/

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Do you really believe your customer searches for content like this?

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Stop creating terrible content…

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Link out to others if it adds value to the article

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Focus on topic relevancy when link building or Google may deem it unnatural.

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Learn from other people in the industry

www.pointblankseo.com

www.backlinko.com

www.linkbuildingbook.com

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