A crash course on creativity observation lab

Post on 02-Jun-2015

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Transcript of A crash course on creativity observation lab

MISSION

- OBSERVATION

“TOP SECRET

Objects - 4 stores Goals - unusual things detection Mission - attention developing

STORE №1

THE CARPET

OBSERVATION №1

The carpet create cozy and in the same time refined atmosphere.

You are like at home and simultaneously in posh place.

NAMEPLATE

OBSERVATION №2

The nameplate attract costumers’ attention.

Makes the store looks like modern fashion one.

STORE №2

FLOWERS

FLOWERS

OBSERVATION №3

The real flowers attract attention to the product and illustrate the products’ specificity.

This involve you to discover more about the product.

STORE №3

CHAIR

OBSERVATION №4

The chair in fitting rooms create cozy and informal atmosphere.

The orange color and unusual design makes fitting room more fun and relaxing.

STORE №4

BOXES

OBSERVATION №4

Lots of boxes placed on the high wall make the store looks unusual.

The boxes with stripes looks like gifts and it make you feel like a kid on Christmas, so you want to buy lots of sweets and presents.

OBSERVATION №4

Unusual cup, glass sugar-bowl, stone plate that’s all make you feel like on other planet. You want to try something new, discover.