SCOTT ANDERSONCrash Coarse on Creativity

Are you Paying Attention

#1: Target

Target: The Good Look and Feel

Organized nicely Displays nice Medium product density Open / spacious Vibrant color scheme

Target: The Bad Noise Pollution

Coming from kids

Most co $1 bin area

Target: The Opportunity Remove $1 bin

Adds mess/clutter Helps remove noise

pollution Add water cooler at

entry Replace revenue from

$1 bin Cool off Enjoy shopping longer!

#2: QuikTrip

QuikTrip: The Good Friendly Service

Staff always greets! Clean Organized

QuikTrip: The Bad Wet floor: mopped

at lunchtime Should wait for off

peak hours for mop

QuikTrip: The Opportunity Would you like a cookie ?

Use McDonalds (apple pie) tactics!

Leverage personable staff Ask with every purchase Use hot breakfast station

(near register – not currently used at lunch)

#3: Kohl’s

Kohl’s: The Good Pleasant earth tones color scheme Good music & volume

Kohl’s: The Bad Staff

Past many employees without any acknowledgement

Archaic policies Told not to take

pictures! Product density

It felt crowded

Kohl’s: The Opportunity Employ/Train/

Motivate better staff Thin the product

noise Feel more like

Dillard’s and less Walmart

#4: Dollar Tree

Dollar Tree: The Good Store layout

Well organized Neat Well stocked High product

density

Dollar Tree: The Bad Nothing

Everything met or exceeded expectations

Dollar Tree: The Opportunity

Replace entry display with seasonal items There is an entry stack out with

random items Use this area for the seasonal,

impulse items

#5: Hobby Lobby

Hobby Lobby: The Good

Nice displays Product selection Clean Organized

Hobby Lobby: The Bad Staff training

No one approached me

Friendly after I asked questions

Hobby Lobby: The Opportunity

Greeter Think Walmart Engage customers

#6: Home Depot

Home Depot: The Good Staff

Approached me Knowledgeable

Atmosphere Aisles well

labeled Accessible Organized

Home Depot: The Bad Parking lot

carts Could be

collected Often outside

of designated return

Home Depot: The Opportunity

Staff training I noticed a flyer in the

window for kids workshop on Saturday (tomorrow)

Staff should remind customers (who come with kids) of kids workshop activity coming this weekend!

Encourages customers to come back soon.