CREATIVE COMMONSOne business model around

Sebastiaan ter Burg

CC BY

Photo

: C

C B

Y S

ebast

iaan ter

Burg

HII’M SEBASTIAAN

Photo

: C

C B

Y S

ebast

iaan ter

Burg

AND I EARN MY LIVING WITHPORTRAIT PHOTOGRAPHY

VIDEO PRODUCTION

OPEN CONTENT ADVISE

CONCEPT DEVELOPMENT

DOCUMENTARY PHOTOGRAPHY

A LOT OF THAT IS

CREATIVE COMMONSUNDER A

LICENSE

SHARED

AND I’D LIKE TO TELL YOU WHY

UPON A TIMEONCEPHOTOGRAPHYWAS JUST MY

HOBBYAND THEN IT BECAME SERIOUS

Screenshot from TED http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html

LAWRENCE

LAW IS

LESSIG

STRANGLINGCREATIVITY

THAT’S WHEN I ALSO SAW

TALKING ABOUT HOW

REMIXYOUR OWN CONTENT

ALLOWOTHERS TO REUSE

AND REPUBLISH

WHERE HE EXPLAINS A HOW YOU CAN

BY CONSIDERING YOUR WORK AS COMMONS

COMMONS

GLADMAD

I’D RATHER BE

INSTEAD OF GETTING

WHEN MY CONTENT IS BEING REUSED

WHICH MADE ME REALISE THAT

FOR MY SERVICES

GETTING PAID A

PUBLICATIONSINGLEEVERYAMOUNT FORDECREASING

GETTING PAID

ONCEGOOD

I HAD TO CHOOSE BETWEEN

GETTING PAID

ONCEGOOD

I CHOSE

FOR MY SERVICES

I RELYON SOMETHING THAT I

INSTEAD OF HAVE DONE

CAN DO

BECAUSE I THINK

INSTEAD OF A

INCOME

ACTIVEPASSIVE

WILL DEPEND MORE ON ANCREATIVES

AS POSSIBLE

SHOULD BE ASCONTENT

FREE

I BELIEVE&

FEE INFREE OUT

Machine: CC BY Soner Ertim, from The Noun Project

THAT’S WHY I CHOSE A

BUSINESS MODEL

LICENSEINTERNATIONAL

ORGANISATIONINDEPENDENT

WIDELY AVAILABLE ONCONTENT PLATFORMS

CREATIVE COMMONS LICENSESHAVE SEVERAL ADVANTAGES OVER OTHER LICENSES

CREATIVE COMMONS LICENSES

100%

ARCHIVE20% - 80%

SPONSOR20% - 80%

ONLINE Disc icon: John Caserta, from The Noun Project!

WITH OR WITHOUT DELAY

13.

WHEN I UPLOADED THIS PHOTO TO FLICKR

I DIDN’T KNOW THAT- 35 COUNTRIES WOULD WANT TO SEE IT - 1.000.000 PEOPLE WOULD SEE THE WIKIPEDIA PAGE IT’S ON - DERATIVES OF THIS PHOTO WOULD STAY RELEVANT FOR 7 YEARS - MORE PEOPLE STARTED SEARCHING MY WORK - MORE ORGANISATIONS WANTED MY SERVICEShttp://commons.wikimedia.org/wiki/File:Slotdebat_verkiezingen_(final_debate_elections)_2006.jpg

WHEN I UPLOADED THIS PHOTO TO FLICKR

I DIDN’T KNOW THAT- THERE IS A RUSSIAN GUY WHO WRITES ABOUT THIS MAN - COSCO MAGAZINE WOULD PUBLISH IT... 11.350.000 TIMES IN THE USA, CANADA AND THE UK- IT WAS GOING TO BE SHOWN ON CHINESE TV SHOWShttps://commons.wikimedia.org/wiki/File:Sir_Ken_Robinson_@_The_Creative_Company_Conference.jpg

WHEN I UPLOADED THIS PHOTO TO FLICKR

I DIDN’T KNOW THAT- THERE WAS NO OPEN LICENSED PHOTO OF THIS WRITER YET - IT WOULD STAY ON HIS WIKIMEDIA PAGE FOR SEVERAL YEARS - WOULD LEAD TO A GREATER REACH OF THE INITIATIVE THE PHOTO WAS TAKEN AT

http://commons.wikimedia.org/wiki/File:Paul_van_Loon.jpg

2007CC BY-NC-ND

THE FIRST CONTENT I PUBLISHED UNDER A CC LICENSE IN

HAD THE MOST RESTRICTIVE LICENSENON COMMERCIAL - NO DERATIVES

CC BY-NC-ND

RESTRICTIVE

WIKIPEDIA

CONTENT IS TOO

TO BE USED BY

Lodewijk Gelauff, Digital Pioneers meeting 2010

AFTER A COUPLE OF YEARS I WAS CONFRONTED THAT

2010CC BY-SA

AFTER WHICH I DECIDED TO USE AA LESS RESTRICTIVE LICENSE

CC BY-SA

TO RESTRICT

IS OFTEN USED AS

COMMERCIAL USE

CC BY-NC-ND

Lawrence Lessig, Picnic 2011

ALTERNATIVE

AND NOT MUCH LATER I LEARNED THAT

POTENTIAL

AND NOT WITH

OF REUSE LIES WITH

LARGE CORPORATIONS

INDIVIDUALS&SMALL COMPANIES

BECAUSE THE BIGGESTECONOMICAL & SOCIAL

NEIGHBOURTHIS HAS MORE EFFECT ON YOUR

THAN ON LARGECOMPANIES

2012CC BY

AND THAT’S WHY I OPENED UP EVEN FURTHER

CC BY-NC-ND

CC BY-NDCC BY-NCCC BY-NC-SA

CC BY-SACC BY

4 YEARS

2 YEARS

CC 0

THE WORLD HAS

CHANGED

TO RELYON SOMETHING THAT YOU

IT’S GETTING

HARDER

HAVE DONE

Getty Cuts Pay for Editorial Contributors - 2011Getty has announced a take-it-or-leave-it rate cut for its editorial contributors under a new contract that specifies 35 percent royalties for all sales. Under current contracts that will soon expire, Getty pays photographers 50 percent for some sales, and 35 percent for others.

Photographers who don’t sign the contract will be terminated when their current contracts expire.

The agency notified photographers of the changes on November 9, giving them 30 days to sign the new contract. !The agency told photographers that the new contract terms will enable Getty “to more easily modify content use across more and new license models, products, services and selling environments, including subscriptions, high-volume customer deals and new or emerging pricing, licensing and payment models.”

source: http://pdnpulse.com/2011/11/getty-cuts-pay-for-editorial-contributors.html

Gaga demands ownership of gig photos !Lady Gaga has demanded rights to professional photographs taken on her Monsters Ball tour.

Clearly not raking in enough cash from topping the charts the world over with her current hit 'Born This Way', Gaga is now said to be issuing small websites with demands for ownership of all photos taken of her on stage. However, it has also been suggested that she may allow more established photographers escape having to sign over the rights to their work.

The suggestion that Gaga will take income from photographers from smaller publications and sites has angered many, with poorly paid snappers set to lose out.

"Typically the person who has the least leverage gets the worst release," says photographer and intellectual property lawyerDavid Atlas in an article in Rolling Stone magazine. "Maybe there's a photographer that she likes who won't have to sign the release form, but the people who get paid $125 to hang out for four hours at a concert have to sign this release.

"So on top of getting paid very little, they have no ongoing revenue stream from these photos whatsoever."

Gaga, however, is not the first artist to issue such demands - with Beastie Boys and Foo Fighters said to take a similar stance.

source:

CNN Fires Photographers Because Others Will Do It for Free "Consumer and pro-sumer technologies are simpler and more accessible. Small cameras are now high broadcast quality."

source: http://www.popphoto.com/news/2011/11/cnn-fires-photogs-amateur-content

GETTY IMAGES LETS YOU USE 35 MILLION PHOTOS FOR FREEMarch 5, 2014

!

Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for non-commercial use on websites, blogs and social media channels through a

source: http://infocus.gettyimages.com/post/new-embed-lets-you-share-tens-of-millions-of-images#.U2zxKl48Qhs

RELEASINGCONTENTIS JUST ONE WAYTO COPE WITH CHANGE

RELEASINGBENEFIT FROM

CONTENT

MANY

BECOMECLIENTS

SPONSORS

“THEIR”

REUSEUNLIMITEDIS AVAILABLE FORCONTENT

“THEIR”

WORLDWIDESPREADS CONTENT

“THEIR”

WORLDWIDESPREADS MESSAGE

THE WORLD HAS

TO THE CONTENTACCESUNLIMITED

DOCUMENTARYPHOTOGRAPHYNEWS MOVES FAST

BORDERS FOR MY EXAMPLE

LIMITED INFLUENCEBY THE CREATOR

UNCERTAIN SALES

FIXED PRICESAT LARGE COMPANIES

COPYRIGHTAND LICENSES ARE

UNDER FIRE

RESALEGETS MORE COMPLICATED

COMPLETEFREEDOM

PAY PER PUBLICATION

RESALECHANCE OFLOWPAY PER PUBLICATION

30AVERAGE PAYMENT

125MAXIMUM PAYMENT

CERTAIN INCOME

PRICEI DETERMAIN THE

GETTING

(RE)USECLEAR GUIDELINES ON

NO COMPLETE

FREEDOM

PAY ONCE USE FOREVER

SPONSOR KNOWSWHAT THEY’RE

RE-USECHANCE OFHIGH9

AN HOUR

PAY ONCE USE FOREVER

RETOUCHINGMEETINGS80

AN HOURUPLOADING

PAY ONCE USE FOREVER

ARE ALL WORKING TIME

INVOICE

MISUSE

MORAL OBJECTION POSSIBLE

GETS YOU AN

NO QUIT CLAIMS OF PEOPLE

I GET A LOT OFCRITICISMOF OLD SCHOOLPHOTOGRAPHERS

JOURNALISTAN INDEPENDENTYOU’RE NOT

YOU SPOILMY MARKET

BE BETTER

COPY MENOT INDEPENDENTREALISE THAT THEY’RE

EITHER

THEY REACT TO MY BUSINESS MODEL BY SAYING MY REPLY IS THAT I SUGGEST THEM TO

WHEN WORKING FOR ANY OTHER COMPANY

EXPERIENCESSO FAR HAVE BEEN

A MIXED BAG

DON’T WANTSOME CLIENTS

ANYTHING

ELSE

DON’T GET IT

YETSOME CLIENTS

LICENSES

POTENTIAL

ARE NOT USEDTO THEIR FULL

THEIR MIND SHIFT

BACK

ONCE THEY HAD

THEY NEVER WANT TO GO

PREDICTION

DEMANDTHE MARKET WILL

CC

CCMORE CC CONTENT

EXCEL / COMPLY / QUIT

NOT CC

NOT CC

AMO

UN

T O

F W

OR

K

THE ONLY THING YOU CAN DO ABOUT IT IS TO

QUESTIONS?