A business model around Creative Commons
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CREATIVE COMMONSOne business model around
Sebastiaan ter Burg
CC BY
Photo
: C
C B
Y S
ebast
iaan ter
Burg
HII’M SEBASTIAAN
Photo
: C
C B
Y S
ebast
iaan ter
Burg
AND I EARN MY LIVING WITHPORTRAIT PHOTOGRAPHY
VIDEO PRODUCTION
OPEN CONTENT ADVISE
CONCEPT DEVELOPMENT
DOCUMENTARY PHOTOGRAPHY
A LOT OF THAT IS
CREATIVE COMMONSUNDER A
LICENSE
SHARED
AND I’D LIKE TO TELL YOU WHY
UPON A TIMEONCEPHOTOGRAPHYWAS JUST MY
HOBBYAND THEN IT BECAME SERIOUS
Screenshot from TED http://www.ted.com/talks/larry_lessig_says_the_law_is_strangling_creativity.html
LAWRENCE
LAW IS
LESSIG
STRANGLINGCREATIVITY
THAT’S WHEN I ALSO SAW
TALKING ABOUT HOW
REMIXYOUR OWN CONTENT
ALLOWOTHERS TO REUSE
AND REPUBLISH
WHERE HE EXPLAINS A HOW YOU CAN
BY CONSIDERING YOUR WORK AS COMMONS
COMMONS
GLADMAD
I’D RATHER BE
INSTEAD OF GETTING
WHEN MY CONTENT IS BEING REUSED
WHICH MADE ME REALISE THAT
FOR MY SERVICES
GETTING PAID A
PUBLICATIONSINGLEEVERYAMOUNT FORDECREASING
GETTING PAID
ONCEGOOD
I HAD TO CHOOSE BETWEEN
GETTING PAID
ONCEGOOD
I CHOSE
FOR MY SERVICES
I RELYON SOMETHING THAT I
INSTEAD OF HAVE DONE
CAN DO
BECAUSE I THINK
INSTEAD OF A
INCOME
ACTIVEPASSIVE
WILL DEPEND MORE ON ANCREATIVES
AS POSSIBLE
SHOULD BE ASCONTENT
FREE
I BELIEVE&
FEE INFREE OUT
Machine: CC BY Soner Ertim, from The Noun Project
THAT’S WHY I CHOSE A
BUSINESS MODEL
LICENSEINTERNATIONAL
ORGANISATIONINDEPENDENT
WIDELY AVAILABLE ONCONTENT PLATFORMS
CREATIVE COMMONS LICENSESHAVE SEVERAL ADVANTAGES OVER OTHER LICENSES
CREATIVE COMMONS LICENSES
100%
ARCHIVE20% - 80%
SPONSOR20% - 80%
ONLINE Disc icon: John Caserta, from The Noun Project!
WITH OR WITHOUT DELAY
13.
WHEN I UPLOADED THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT- 35 COUNTRIES WOULD WANT TO SEE IT - 1.000.000 PEOPLE WOULD SEE THE WIKIPEDIA PAGE IT’S ON - DERATIVES OF THIS PHOTO WOULD STAY RELEVANT FOR 7 YEARS - MORE PEOPLE STARTED SEARCHING MY WORK - MORE ORGANISATIONS WANTED MY SERVICEShttp://commons.wikimedia.org/wiki/File:Slotdebat_verkiezingen_(final_debate_elections)_2006.jpg
WHEN I UPLOADED THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT- THERE IS A RUSSIAN GUY WHO WRITES ABOUT THIS MAN - COSCO MAGAZINE WOULD PUBLISH IT... 11.350.000 TIMES IN THE USA, CANADA AND THE UK- IT WAS GOING TO BE SHOWN ON CHINESE TV SHOWShttps://commons.wikimedia.org/wiki/File:Sir_Ken_Robinson_@_The_Creative_Company_Conference.jpg
WHEN I UPLOADED THIS PHOTO TO FLICKR
I DIDN’T KNOW THAT- THERE WAS NO OPEN LICENSED PHOTO OF THIS WRITER YET - IT WOULD STAY ON HIS WIKIMEDIA PAGE FOR SEVERAL YEARS - WOULD LEAD TO A GREATER REACH OF THE INITIATIVE THE PHOTO WAS TAKEN AT
http://commons.wikimedia.org/wiki/File:Paul_van_Loon.jpg
2007CC BY-NC-ND
THE FIRST CONTENT I PUBLISHED UNDER A CC LICENSE IN
HAD THE MOST RESTRICTIVE LICENSENON COMMERCIAL - NO DERATIVES
CC BY-NC-ND
RESTRICTIVE
WIKIPEDIA
CONTENT IS TOO
TO BE USED BY
Lodewijk Gelauff, Digital Pioneers meeting 2010
AFTER A COUPLE OF YEARS I WAS CONFRONTED THAT
2010CC BY-SA
AFTER WHICH I DECIDED TO USE AA LESS RESTRICTIVE LICENSE
CC BY-SA
TO RESTRICT
IS OFTEN USED AS
COMMERCIAL USE
CC BY-NC-ND
Lawrence Lessig, Picnic 2011
ALTERNATIVE
AND NOT MUCH LATER I LEARNED THAT
POTENTIAL
AND NOT WITH
OF REUSE LIES WITH
LARGE CORPORATIONS
INDIVIDUALS&SMALL COMPANIES
BECAUSE THE BIGGESTECONOMICAL & SOCIAL
NEIGHBOURTHIS HAS MORE EFFECT ON YOUR
THAN ON LARGECOMPANIES
2012CC BY
AND THAT’S WHY I OPENED UP EVEN FURTHER
CC BY-NC-ND
CC BY-NDCC BY-NCCC BY-NC-SA
CC BY-SACC BY
4 YEARS
2 YEARS
CC 0
THE WORLD HAS
CHANGED
TO RELYON SOMETHING THAT YOU
IT’S GETTING
HARDER
HAVE DONE
Getty Cuts Pay for Editorial Contributors - 2011Getty has announced a take-it-or-leave-it rate cut for its editorial contributors under a new contract that specifies 35 percent royalties for all sales. Under current contracts that will soon expire, Getty pays photographers 50 percent for some sales, and 35 percent for others.
Photographers who don’t sign the contract will be terminated when their current contracts expire.
The agency notified photographers of the changes on November 9, giving them 30 days to sign the new contract. !The agency told photographers that the new contract terms will enable Getty “to more easily modify content use across more and new license models, products, services and selling environments, including subscriptions, high-volume customer deals and new or emerging pricing, licensing and payment models.”
source: http://pdnpulse.com/2011/11/getty-cuts-pay-for-editorial-contributors.html
Gaga demands ownership of gig photos !Lady Gaga has demanded rights to professional photographs taken on her Monsters Ball tour.
Clearly not raking in enough cash from topping the charts the world over with her current hit 'Born This Way', Gaga is now said to be issuing small websites with demands for ownership of all photos taken of her on stage. However, it has also been suggested that she may allow more established photographers escape having to sign over the rights to their work.
The suggestion that Gaga will take income from photographers from smaller publications and sites has angered many, with poorly paid snappers set to lose out.
"Typically the person who has the least leverage gets the worst release," says photographer and intellectual property lawyerDavid Atlas in an article in Rolling Stone magazine. "Maybe there's a photographer that she likes who won't have to sign the release form, but the people who get paid $125 to hang out for four hours at a concert have to sign this release.
"So on top of getting paid very little, they have no ongoing revenue stream from these photos whatsoever."
Gaga, however, is not the first artist to issue such demands - with Beastie Boys and Foo Fighters said to take a similar stance.
source:
CNN Fires Photographers Because Others Will Do It for Free "Consumer and pro-sumer technologies are simpler and more accessible. Small cameras are now high broadcast quality."
source: http://www.popphoto.com/news/2011/11/cnn-fires-photogs-amateur-content
GETTY IMAGES LETS YOU USE 35 MILLION PHOTOS FOR FREEMarch 5, 2014
!
Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for non-commercial use on websites, blogs and social media channels through a
source: http://infocus.gettyimages.com/post/new-embed-lets-you-share-tens-of-millions-of-images#.U2zxKl48Qhs
RELEASINGCONTENTIS JUST ONE WAYTO COPE WITH CHANGE
RELEASINGBENEFIT FROM
CONTENT
MANY
BECOMECLIENTS
SPONSORS
“THEIR”
REUSEUNLIMITEDIS AVAILABLE FORCONTENT
“THEIR”
WORLDWIDESPREADS CONTENT
“THEIR”
WORLDWIDESPREADS MESSAGE
THE WORLD HAS
TO THE CONTENTACCESUNLIMITED
DOCUMENTARYPHOTOGRAPHYNEWS MOVES FAST
BORDERS FOR MY EXAMPLE
LIMITED INFLUENCEBY THE CREATOR
UNCERTAIN SALES
FIXED PRICESAT LARGE COMPANIES
COPYRIGHTAND LICENSES ARE
UNDER FIRE
RESALEGETS MORE COMPLICATED
COMPLETEFREEDOM
PAY PER PUBLICATION
RESALECHANCE OFLOWPAY PER PUBLICATION
30AVERAGE PAYMENT
125MAXIMUM PAYMENT
CERTAIN INCOME
PRICEI DETERMAIN THE
GETTING
(RE)USECLEAR GUIDELINES ON
NO COMPLETE
FREEDOM
PAY ONCE USE FOREVER
SPONSOR KNOWSWHAT THEY’RE
RE-USECHANCE OFHIGH9
AN HOUR
PAY ONCE USE FOREVER
RETOUCHINGMEETINGS80
AN HOURUPLOADING
PAY ONCE USE FOREVER
ARE ALL WORKING TIME
INVOICE
MISUSE
MORAL OBJECTION POSSIBLE
GETS YOU AN
NO QUIT CLAIMS OF PEOPLE
I GET A LOT OFCRITICISMOF OLD SCHOOLPHOTOGRAPHERS
JOURNALISTAN INDEPENDENTYOU’RE NOT
YOU SPOILMY MARKET
BE BETTER
COPY MENOT INDEPENDENTREALISE THAT THEY’RE
EITHER
THEY REACT TO MY BUSINESS MODEL BY SAYING MY REPLY IS THAT I SUGGEST THEM TO
WHEN WORKING FOR ANY OTHER COMPANY
EXPERIENCESSO FAR HAVE BEEN
A MIXED BAG
DON’T WANTSOME CLIENTS
ANYTHING
ELSE
DON’T GET IT
YETSOME CLIENTS
LICENSES
POTENTIAL
ARE NOT USEDTO THEIR FULL
THEIR MIND SHIFT
BACK
ONCE THEY HAD
THEY NEVER WANT TO GO
PREDICTION
DEMANDTHE MARKET WILL
CC
CCMORE CC CONTENT
EXCEL / COMPLY / QUIT
NOT CC
NOT CC
AMO
UN
T O
F W
OR
K
THE ONLY THING YOU CAN DO ABOUT IT IS TO
QUESTIONS?