A BTL SPECIALIST COMPANY TO GROW YOUR MARKET SHARE

SCSPL

Why SCSPL?• Brand competition and growth is largely about

building two market based assets: physical availability and mental availability. Brands that are easier to buy - for more people, in more situations - have more market share. Innovation and differentiation (when they work) build market based assets, which last after competitors copy the innovation.

• We understand and believe in creating the aura of your brand in every way possible and assist you in promoting your products and services in Bihar & Jharkhand using non-standard advertising techniques, also called 'Below the line' (BTL) activities .

Current Clientele

HDFC BANK ICICI BANK

AXIS BANK TATA TELE SERVICES

Sticker campaign on Auto BackThis was the campaign undertaken by SCSPL for the Gold Loan

department. Activity was conducted in Patna, Bihar.

Printed Canvas for Auto RickshawsThis was a campaign for a verified tiles manufacturer.

Activity was conducted in Bangalore, Karnataka.

Campaign Auto Rickshaws for Gold LoanThis is a current campaign for HDFC Gold Loan department.Activity is currently on in 14 districts in Bihar and Jharkand.

Campaign Thelas for Gold LoanThis is a current campaign for HDFC Gold Loan department.Activity is currently on in 7 districts in Bihar and Jharkand.

Campaign Thelas for Gold LoanThis is a current campaign for ICICI Gold Loan department. Activity was

conducted till November 2012 in 10 districts in Bihar and Jharkand.

Branding on Traffic SingnagesThis is a current campaign for ICICI . We installed over a 100 boards in

Patna, Bihar covering gold loans, auto loans, home loans etc.

Danglers on VehiclesThis is an activity that we conducted for Axis Bank Home Loans in Patna, Bihar. We fixed danglers on 30000 two wheelers in various parts of the

city, thus giving good branding coverage for our client.

No Parking BoardsNo Parking Boards [printed fruit board] on gates of residences. This

activity covered installation of these boards on over 10000 residences in 8 districts of Bihar and Jharkand.

Pamphlet Printing and News Paper InsertionThis is a regular activity conducted by us for HDFC Bank. We have done

this activity multiple times for both Gold Loan and Personal Loan departments.

Gates at branches and ATMsThis is a regular activity conducted by us for HDFC Bank. We have done

this activity multiple times for both Gold Loan and Personal Loan departments.

Gates at branches and ATMsThis is a regular activity conducted by us for ICICI Bank. We recently

executed this activity for the bank in over 73 locations in Bihar & Jharkand. The highlight of the activity is that we completed this in a

record time of 3 days.

Printed Umbrellas for HDFC Personal LoansWe supply umbrellas, canopies suitable to campaigns. More pictures

enclosed.

Canopies for HDFC Personal Loans

Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport, Patna. We had engaged back-lit display boards in JPNI Airport, passenger

area also.

Hoarding at JPNI Airport, PatnaWe helped personal loans identify and engage hoardings at JPNI Airport, Patna. We had engaged back-lit display boards in JPNI Airport, passenger

area also.

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Our new offering – PEDALADSThe most eco-friendly ad innovation that we are planning to introduce

soon….

What are we?SCSPL was invited by Commissioner of Patna along with Patna Traffic Police, in 2010 to start Easy Auto, which is a Branded CALL and PREPAID Auto service. For the past two years, we have been giving a feel good service to our passengers from JPNI Airport, Patna and Patna Junction Railway Station.

HDFC GOLD LOAN BRANDING AT OUR RAILWAY COUNTER.

We are in the process of installing another 15 counters in Patna, Bihar. These will be available for branding soon.