A Better Life: old age, new thoughts

A Better Life:old age, new thoughts

Philly Hare and Ilona Haslewood, JRF Programme Managers

‘A Better Life’ : Some key early messages

• This is about all of us

• One size won’t fit all

• Let's hear the real experts

A Better Life: old age, new thoughts

Conveying our messages in a new way

• Glimpses of people’s lived experiences mostly through their own images and words

• Artistic approach - aims to engage hearts as well as minds

• Wanting to reach older people and the wider public – not just our usual policy and practice audiences

What are the changes we’d like to see?

• Less focus on older age as a problem

• More focus on:– growing old as a central and valued experience of life– the rewards of older age and the contributions of older people

• More recognition that society has always had to adapt to demographic and social change

• Commitment to older people being part of this process.

A Better Life - contacts at JRF

Philly HareProgramme Managerphilly.hare@jrf.org.uk Ilona HaslewoodProgramme Manager ilona.haslewood@jrf.org.uk

Emma StoneDirector of Policy and Researchemma.stone@jrf.org.uk

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