http://st4tik.deviantart.com/art/Talking-Heads-32971290

Helena Chari | TNS ICAPtwitter: @helena_chari

9th Marketing Directors’ ForumOctober 20th 2011

there's a party in my mind…and it never stops

there's a party up there all the time...

talking heads – memories can’t wait

http://st4tik.deviantart.com/art/Talking-Heads-32971290

“…tear down this wall”

http://en.wikipedia.org/wiki/Tear_down_this_wall!

which is the

thinnest?

http://piccsy.com/2011/02/dont-believe-everything-you-think/

where has “homo economicus” gone?

driven by self-interest

rational

http://www.paulgravett.com/index.php/articles/article/carl_barks_conversations/

cooperation

http://www.novasoftware.com/magazine/periodical003/outdoor_training.aspx

http://www.facebook.com/profile.php?id=568136031

predictably irrational

irrational human traits are ingrained in our brains

anchor effect collecting social validation reciprocity confabulation commitment placebo effect discovery fear of loss concession scarcity endowment effect choice Hawthorneeffect clustering illusion keeping doors open availabilitycascade authority bias procrastination reciprocity competitionzero-risk bias

why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?

why do we prefer €120 in 31 days over €100 in 28 days yet we prefer €100 today over €120 in 3 days?

why will taxi drivers work long hours if business is slow and short hours if business is good?

why do we prefer an 80% chance of success versus a 20% chance of failure?

why will we change stores to save €8 on a €25 purchase but won’t do the same to save €8 on a €500 purchase?

why are we more likely to buy German wine if German music is playing in a wine store and French wine if French music is playing?

why is organ donation after death only 12% in Germany and 99.9% in Austria?

why do we recall with accuracy a certain behavior yet when observed we do something completely different?

why are youth notoriously not prone to charity yet when via sms they have proven to be very receptive?

why was Obama’s simple use of “a record turnout is expected” as a communication message 2 weeks before the election pivotal in winning?

why are youth notoriously not prone to charity yet when via sms they have proven to be very receptive?

channel preference & interface

http://culturelabcreative.blogspot.com/2008_08_01_archive.html

12% 99.9%

Germany Austria

why is organ donation after death only 12% in Germany and 99.9% in Austria?

framing

http://daniellezack.com/how-to-create-an-opt-in-box-to-capture-your-following/

why do we recall with accuracy a certain behavior yet when observed we do something completely different?

http://sepiamutiny.com/blog/2007/01/02/are_we_monkeys/

we act first, think later

why was Obama’s simple use of “a record turnout is expected” as a communication message 2 weeks before the election pivotal in winning?

http://www.politico.com/news/stories/1108/15355.html

http://karnatakatravelblog.wordpress.com/

herd-effect

who knowswho knows what she's thinking?

talking heads – the lady don’t mind