9th mktg director's conference oct. 20th 2011 - final
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http://st4tik.deviantart.com/art/Talking-Heads-32971290 Helena Chari | TNS ICAP twitter: @helena_chari 9 th Marketing Directors’ Forum October 20 th 2011
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Transcript of 9th mktg director's conference oct. 20th 2011 - final
http://st4tik.deviantart.com/art/Talking-Heads-32971290
Helena Chari | TNS ICAPtwitter: @helena_chari
9th Marketing Directors’ ForumOctober 20th 2011
there's a party in my mind…and it never stops
there's a party up there all the time...
talking heads – memories can’t wait
http://st4tik.deviantart.com/art/Talking-Heads-32971290
“…tear down this wall”
http://en.wikipedia.org/wiki/Tear_down_this_wall!
which is the
thinnest?
http://piccsy.com/2011/02/dont-believe-everything-you-think/
where has “homo economicus” gone?
driven by self-interest
rational
http://www.paulgravett.com/index.php/articles/article/carl_barks_conversations/
cooperation
http://www.novasoftware.com/magazine/periodical003/outdoor_training.aspx
http://www.facebook.com/profile.php?id=568136031
predictably irrational
irrational human traits are ingrained in our brains
anchor effect collecting social validation reciprocity confabulation commitment placebo effect discovery fear of loss concession scarcity endowment effect choice Hawthorneeffect clustering illusion keeping doors open availabilitycascade authority bias procrastination reciprocity competitionzero-risk bias
why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?
why do we prefer €120 in 31 days over €100 in 28 days yet we prefer €100 today over €120 in 3 days?
why will taxi drivers work long hours if business is slow and short hours if business is good?
why do we prefer an 80% chance of success versus a 20% chance of failure?
why will we change stores to save €8 on a €25 purchase but won’t do the same to save €8 on a €500 purchase?
why are we more likely to buy German wine if German music is playing in a wine store and French wine if French music is playing?
why is organ donation after death only 12% in Germany and 99.9% in Austria?
why do we recall with accuracy a certain behavior yet when observed we do something completely different?
why are youth notoriously not prone to charity yet when via sms they have proven to be very receptive?
why was Obama’s simple use of “a record turnout is expected” as a communication message 2 weeks before the election pivotal in winning?
why are youth notoriously not prone to charity yet when via sms they have proven to be very receptive?
channel preference & interface
http://culturelabcreative.blogspot.com/2008_08_01_archive.html
12% 99.9%
Germany Austria
why is organ donation after death only 12% in Germany and 99.9% in Austria?
framing
http://daniellezack.com/how-to-create-an-opt-in-box-to-capture-your-following/
why do we recall with accuracy a certain behavior yet when observed we do something completely different?
http://sepiamutiny.com/blog/2007/01/02/are_we_monkeys/
we act first, think later
why was Obama’s simple use of “a record turnout is expected” as a communication message 2 weeks before the election pivotal in winning?
http://www.politico.com/news/stories/1108/15355.html
who knowswho knows what she's thinking?
talking heads – the lady don’t mind
