Post on 13-Jan-2017
Top 9 Takeaways from Gary’s Book
Sorilbran, for Iconic Woman Iconic Woman
I spotted his book at the library while I was looking for books
on copywriting.
SCORE!!(Libraries in black neighborhoods are
notorious for having the world’s oldest books. Finding a book this recent, this
timely, this hip is a certified win.)
BACK STORY
Who is this guy and why would you
care about him writing a book?
Because he says stuff like this. And I remember there’s no excuse not to win.
“Your DNA matters, but make sure your circumstances are
allowing you to win.”
“Anytime you can sell ahead of your expense, do it.”
“I believe in having a hard-core Plan A… alongside
a deeply practical Plan B.”
“Your success is not predicated on your zip code.”
“If you’re not monetizing, virality is everything.”
“Content is never one size fits all.”
“Don’t ever think you can hack expertise and branding by relying on
social media and modern tech. There is no substitution for honest
hard work.”
“It goes without saying if you’re in business, you’ve
got a blog.”
“Being a practitioner is the only way to achieve meaningful
success.”