By: Simon Yet, Megan Behr, Vemala Devi Balakrishnan, Michelle Miller

History

• Charles Hyde (1883-1970) • David Vredenburg (1884-1949)• Dwight Vredenberg (1914-2002)• Profit-sharing basis

History

• Centerville, Iowa• In-store departments• Employees’ Trust Fund• 100th store; Keokuk Iowa• Online grocery shopping

First Hy-Vee store, 1930

Present – 21st Century• In-store Dietitians• Season’s Magazine• 228 stores in over 8 states• New items: Baking stone breads and sushi

Hy-Vee 2010

Values and Vision• Mission Statement“Making lives, easier, healthier, and happier.”• Slogan“A helpful smile, in ever aisle.”• Goals• Excellent customer service• quality foods• low prices

Hy-vee AdHelpful smile!

Values and Vision• Promotes healthy lifestyles• Health Market• In-store Dietitians• NuVal Nutritional Scoring System

• 1-100• Health Section on Website

Values and Vision• Sustainability Mission• “To promote the well-being of our customers, employees,

communities, and the global environment.”• What is Hy-Vee doing?• Energy and resource conservation• Waste reduction and recycling• Product sourcing and packaging

• What can you do?• Use a reusable bag• Purchase green products

Programs• Live Healthy America• Promotes health and well-being• 100 days wellness challenge• Making lives healthier

• Upromise• “Buy groceries, save for college.”• Brands

• Nestle, Tylenol, Lysol• Upromise account

• Making lives easier and happier• Guilt-free shopping

Branding and Website

www.hyvee.com

Comparison

www.dahlsfoods.com

Work Cited• http://www.google.com/imgres?q=hyvee+employees• http://www.google.com/imgres?q=hyvee+ad• http://www.hy-vee.com/company/about-hy-vee/history/defau

lt.aspx• http://www.google.com/imgres?q=hyvee+nuval• http://www.google.com/imgres?q=hyvee+nuval+comparisons• http://www.google.com/imgres?q=hyvee+reusable+bag• http://www.google.com/imgres?q=live+healthy+america• http://www.google.com/imgres?q=upromise