Post on 22-Nov-2014
description
7/20/2005
Interweaving Print and Online Content:
SourceOECD
Presented by Anne OrensDirector, New Business Development
June 1, 2005
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Agenda
• SourceOECD in context• Process, workflow and the publishing
program• Book as portal: StatLinks and eMTC• Results and thoughts
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Services• Designer and builder of information
websites for journals, monographs and databases since 1998
• Delivery, entitlement control, e-commerce for 230+ e -publishing websites
• Aggregated platforms and single -publisher custom sites
Clients• 280 scholarly, professional and reference
publishers worldwideBusiness Model• ASP-based and license for enabling tools
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Organisation for Economic Co-operation and Development
• IGO with 30 member countries; best known for its publications and its statistics
• Publishing Program – economic and social issues from macroeconomics, trade, education, development, to science and innovation• 150-200 books per year• 25 periodicals• 40 plus databases• Reference and legal regulatory works
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Why SourceOECD?
0
100
200
300
400
500
600
1996 1997 1998 1999 2000
-6%-5% -4% -1%
Nu
mb
er
of
Co
re C
ust
om
ers
(t
ake
>6
0%
all
bo
ok
s)
Traditional print offer failing.
Something innovative was
required!
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Something innovative: SourceOECD
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Something innovative: SourceOECD
Portal combining all OECD’s publications – e-books, e-periodicals & databases
Single interface & search engine
Annual subscription (+/- print) gives unlimited, multiple-simultaneous access
Segments available
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SourceOECD’s impact
0
100
200
300
400
500
600
1996 1997 1998 1999 2000 2001 2002 2003 2004
Print only SourceOECD with print SourceOECD no print
+24%+15%
+30%
+20%-6% -5% -4% -1%
SourceOECD had an immediate impact in
helping OECD reach new institutional customers
SourceOECD launched
Num
ber
of C
ore
Cus
tom
ers
(tak
e 1
00
%of
all
book
s)
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SourceOECD and the publishing unit
2001 • Acquisition, production and print publication,
with an additional e-channel: SourceOECD
2003• Acquisition, revised production and
publication through SourceOECD with print the auxiliary channel
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Process and production: pre-SourceOECD
• Camera-ready vs Typeset• ½ of the books are camera-ready; ½
typeset in-house• Layout
• Cover designs not standardized• Page format not standardized
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First steps to online only
• Niche books• Titles where print demand is forecast to be
very, very low
• Loose-leaf reference works • Customers have stopped buying print
• Working Papers• Demand for print fell
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The old format
•Easy to download a chapter
•Connection to the book is broken.
•Hard for reader to cite it properly, or remember where it came from!
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Production changes
• Typeset process moves to XML• Chapter-by-chapter production (typeset only)• Standardization of covers and page formats• Optimization of page format for e-publishing
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What information goes where?
• Information at the chapter level• Bibliographies• Descriptive titles• Abstracts
• Page level• Running titles• ISBN• Copyright on every page
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. . . plus an abstract . . .
. . . and running footer on every page with
book’s title, ISBN and © OECD
Opening page of each chapter has ‘title page’
feel‘Title’ page for each chapter has
ISBN, Title and © OECD . . .
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Print’s new role
• Channel decision driven by market demand• High-demand titles: (>200 standing orders)
printed conventionally• 2004 – Low demand titles: (<200 standing
orders) started to use digital (POD) printing to supply print standing order clients only (no copies for stock)
• 2005 – POD vendor will enable print supply on low-usage/out of stock titles
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SourceOECD enables editorial focus
• Decision to publish based on• Content quality• Editorial mission• Overall viability of entire program
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Keys to author acceptance
• Authors asked to:• Supply Abstracts• Move bibliography• Create descriptive chapter titles
• Reaction initially hesitant, now positive• Abstracts and titles key to discoverability • New model is more flexible and can accommodate
niche titles better• OECD provides feedback as to which content
structure works best so they can adapt their future works accordingly
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Remaining issues: E and print fulfillment
• Single SourceOECD order can combine e with p • e-access and p-delivery are handled via their
respective systems• Fulfillment – unchanged. Separate inventory
systems and separation of books and journals
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Usability: turning the book into a portal
• StatLink• eMTC• Supplementary material
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Why StatLink ?
• OECD publications are full of charts and tables
• Readers were re-keying tables into Excel
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Printed under each table, chart and graph, doi-based links offer instant access to the matching spreadsheet
in ExcelTM
DOI links to downloadable excel files
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StatLink on SourceOECD
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Delivered as PDF or Excel
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What it means for OECD Publishing…
• Dynamic data that can be updated independently of the main publication.
• Content traceable back to the publication from which it came.
• Copyright at a more granular level• Data that acts as stand-alone entities that can
be searched and accessed through online search engines such as Google.
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StatLink : production issues
• Difficult to keep concordance between original Excel file and final table because authors tend to make changes at page proof stage.
• Currently, tables are re-keyed• Goal is to move to SGML/XML so Excel files
can be generated from the final, author-approved, version
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Annotating text - eMTC
• Model Tax Convention on Income and Capital• Example of the models, guidelines, or
compilations of regulatory information.• Print - published in loose-leaf format• Electronically – on SourceOECD.
• eMTC new this year the ‘smart’ PDF• Capability to accept user annotations
anywhere in the text.• Version control
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eMTC
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Opening an article
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Links to Commentary
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Enriching content: Supplementary materials
• Background papers or data. • Added to the online table of contents• Listed in the print editions, freely accessible
and downloadable• Now starting to provide multi-lingual
summaries for all books (up to 22 languages)• Makes the book more like a ‘portal’
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Multilngual abstracts
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Summary
OECD now reaching more clients, more readersPublishing model is more flexible – can
accommodate a wider range of content typesProduction processes and delivery formats are
being driven by reader requirementsAuthors are beginning to adapt the structure of
their publicationsThe books are becoming portals
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Next steps
• Continue to adapt production processes• Re-engineer SourceOECD’s interface• Reference linking from e-books as well as e-
journals• Make StatLinks three-way, from book to table
to database (and back again!)• Continue to understand readers’ needs so we
can improve still further
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Thank you
• Anne Orens• Director, New Business Development• Ingenta• Anne.orens@ingenta.com
• Toby GreenHead of Dissemination & MarketingOECD Publishingtoby.green@oecd.org