7/20/2005

Interweaving Print and Online Content:

SourceOECD

Presented by Anne OrensDirector, New Business Development

June 1, 2005

2

Agenda

• SourceOECD in context• Process, workflow and the publishing

program• Book as portal: StatLinks and eMTC• Results and thoughts

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Services• Designer and builder of information

websites for journals, monographs and databases since 1998

• Delivery, entitlement control, e-commerce for 230+ e -publishing websites

• Aggregated platforms and single -publisher custom sites

Clients• 280 scholarly, professional and reference

publishers worldwideBusiness Model• ASP-based and license for enabling tools

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Organisation for Economic Co-operation and Development

• IGO with 30 member countries; best known for its publications and its statistics

• Publishing Program – economic and social issues from macroeconomics, trade, education, development, to science and innovation• 150-200 books per year• 25 periodicals• 40 plus databases• Reference and legal regulatory works

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Why SourceOECD?

0

100

200

300

400

500

600

1996 1997 1998 1999 2000

-6%-5% -4% -1%

Nu

mb

er

of

Co

re C

ust

om

ers

(t

ake

>6

0%

all

bo

ok

s)

Traditional print offer failing.

Something innovative was

required!

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Something innovative: SourceOECD

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Something innovative: SourceOECD

Portal combining all OECD’s publications – e-books, e-periodicals & databases

Single interface & search engine

Annual subscription (+/- print) gives unlimited, multiple-simultaneous access

Segments available

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SourceOECD’s impact

0

100

200

300

400

500

600

1996 1997 1998 1999 2000 2001 2002 2003 2004

Print only SourceOECD with print SourceOECD no print

+24%+15%

+30%

+20%-6% -5% -4% -1%

SourceOECD had an immediate impact in

helping OECD reach new institutional customers

SourceOECD launched

Num

ber

of C

ore

Cus

tom

ers

(tak

e 1

00

%of

all

book

s)

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SourceOECD and the publishing unit

2001 • Acquisition, production and print publication,

with an additional e-channel: SourceOECD

2003• Acquisition, revised production and

publication through SourceOECD with print the auxiliary channel

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Process and production: pre-SourceOECD

• Camera-ready vs Typeset• ½ of the books are camera-ready; ½

typeset in-house• Layout

• Cover designs not standardized• Page format not standardized

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First steps to online only

• Niche books• Titles where print demand is forecast to be

very, very low

• Loose-leaf reference works • Customers have stopped buying print

• Working Papers• Demand for print fell

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The old format

•Easy to download a chapter

•Connection to the book is broken.

•Hard for reader to cite it properly, or remember where it came from!

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Production changes

• Typeset process moves to XML• Chapter-by-chapter production (typeset only)• Standardization of covers and page formats• Optimization of page format for e-publishing

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What information goes where?

• Information at the chapter level• Bibliographies• Descriptive titles• Abstracts

• Page level• Running titles• ISBN• Copyright on every page

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. . . plus an abstract . . .

. . . and running footer on every page with

book’s title, ISBN and © OECD

Opening page of each chapter has ‘title page’

feel‘Title’ page for each chapter has

ISBN, Title and © OECD . . .

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Print’s new role

• Channel decision driven by market demand• High-demand titles: (>200 standing orders)

printed conventionally• 2004 – Low demand titles: (<200 standing

orders) started to use digital (POD) printing to supply print standing order clients only (no copies for stock)

• 2005 – POD vendor will enable print supply on low-usage/out of stock titles

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SourceOECD enables editorial focus

• Decision to publish based on• Content quality• Editorial mission• Overall viability of entire program

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Keys to author acceptance

• Authors asked to:• Supply Abstracts• Move bibliography• Create descriptive chapter titles

• Reaction initially hesitant, now positive• Abstracts and titles key to discoverability • New model is more flexible and can accommodate

niche titles better• OECD provides feedback as to which content

structure works best so they can adapt their future works accordingly

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Remaining issues: E and print fulfillment

• Single SourceOECD order can combine e with p • e-access and p-delivery are handled via their

respective systems• Fulfillment – unchanged. Separate inventory

systems and separation of books and journals

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Usability: turning the book into a portal

• StatLink• eMTC• Supplementary material

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Why StatLink ?

• OECD publications are full of charts and tables

• Readers were re-keying tables into Excel

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Printed under each table, chart and graph, doi-based links offer instant access to the matching spreadsheet

in ExcelTM

DOI links to downloadable excel files

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StatLink on SourceOECD

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Delivered as PDF or Excel

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What it means for OECD Publishing…

• Dynamic data that can be updated independently of the main publication.

• Content traceable back to the publication from which it came.

• Copyright at a more granular level• Data that acts as stand-alone entities that can

be searched and accessed through online search engines such as Google.

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StatLink : production issues

• Difficult to keep concordance between original Excel file and final table because authors tend to make changes at page proof stage.

• Currently, tables are re-keyed• Goal is to move to SGML/XML so Excel files

can be generated from the final, author-approved, version

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Annotating text - eMTC

• Model Tax Convention on Income and Capital• Example of the models, guidelines, or

compilations of regulatory information.• Print - published in loose-leaf format• Electronically – on SourceOECD.

• eMTC new this year the ‘smart’ PDF• Capability to accept user annotations

anywhere in the text.• Version control

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eMTC

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Opening an article

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Links to Commentary

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Enriching content: Supplementary materials

• Background papers or data. • Added to the online table of contents• Listed in the print editions, freely accessible

and downloadable• Now starting to provide multi-lingual

summaries for all books (up to 22 languages)• Makes the book more like a ‘portal’

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Multilngual abstracts

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Summary

OECD now reaching more clients, more readersPublishing model is more flexible – can

accommodate a wider range of content typesProduction processes and delivery formats are

being driven by reader requirementsAuthors are beginning to adapt the structure of

their publicationsThe books are becoming portals

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Next steps

• Continue to adapt production processes• Re-engineer SourceOECD’s interface• Reference linking from e-books as well as e-

journals• Make StatLinks three-way, from book to table

to database (and back again!)• Continue to understand readers’ needs so we

can improve still further

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Thank you

• Anne Orens• Director, New Business Development• Ingenta• Anne.orens@ingenta.com

• Toby GreenHead of Dissemination & MarketingOECD Publishingtoby.green@oecd.org