Tip 1. Text messages work better for local Advertising.

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Tip 2. Keep your target customer in mind when writing your ads.

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Tip 3. Your ads need to be entirely accurate for the landing

page advertised.

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Tip 4. Always include one of your main keywords in your ad copy

or header.

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Tip 5. Use negative keywords.

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Tip 6. Implement keyword targeting to your ads.

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Tip 7. Implement conversion tracking.

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Tip 8. Use Google's Remarketing Option.

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