LUXURY ADVERTISING JGALEGIANNI DESIGN INC.

T H E W O R L D O F L U X U R Y A D V E R T I S I N G

A U T O M O B I L E • B O A T I N G • F A S H I O N • F U R N I T U R E • R E A L E S T A T E • C O R P O R A T E • H O S P I T A L I T Y • T R AV E L

© 2007 jgalegianni-design, inc. All Rights Reserved

The agency was founded by Johans Chavarro a multi-talented, multi-faceted, out of the box graphic designer with over 18 years of experience as Design Creator Expert, with a major in Art/Architecture and Design.Johans’ one of leading Art Directors in the apparel sports design, and luxury brands’ magazine advertising industry, worked developing outstanding ad pieces. it’s portfolio includes Ad campaigns for Exotics Automobiles such Lamborghini, Ferrari, Bentley among others, creating memorable brand identity campaigns for Luxury Real Estate Firms, ad campaigns for Luxury Fashion Brands, Luxury Furniture and hospitality business that appeared in numerous publications.

JGALEGIANNI: name inspired by his family Italian names, and like the good italian taste, the good italian workmanship, as we all know some of them: ARMANI - GUCCI - BVLGARI - LAMBORGHINI - FERRARI - FENDI - GIUSEPPE ZANOTTI - D&G - ROBERTO CAVALLI - DUCATTI among others.

“Our goal is to create and produce exceptional work for the

affluent lifestyle of south Florida and the world”

Johans Ch.

BIO© 2007 jgalegianni-design, inc. All Rights Reserved



We assist companies with brand, marketing and advertising challenges to achieve growth, profitability and competitive advantage. Brand assets can be identified, leveraged, and managed to create value for your organization.

WHAT WE DO

MISSION

We work closely with clients to drive bottom line results with a fact based approach. Our professionals are dedicated to delivering measurable results for our clients and advancing the knowledge base of brand and marketing/advertising strategy.



PHILOSOPHY

Our philosophy is simple; we believe brands are the key source of differentiation. Powerful brands influence customer preference, strengthen the bottom line, and can even boost market valuation. With an integrated and aligned strategy in place, combined with effective marketing/advertising tactics to support it, your brand promise will effectively drive and support your business objectives.



JGALEGIANNI offers highly advanced business strategy and design Services to companies in the luxury sector that seek proactive solutions and opportunities for continuous growth and profitability. Our expertise is in the luxury industry and its allied sectors, including luxury automobile, luxury fashion, luxury furniture, luxury real estate, luxury travel hospitality & tourism, selective retailing, wines & spirits and arts & entertainment.

We focus on results with the goal of creating long-term sustainability through customized consulting designed to adapt to market evolution.

SERVICES



At JGALEGIANNI DESIGN INC. Our branding solutions are designed through a evaluative process that incorporates several features including tangible and intangible factors. Through our unique Branding Planning Campaign Platform, we offer companies the opportunity to craft a competitive value through their brands/products/services. From the brand conceptualization to the brand identity and brand image development stages and the brand creation, our process ensures that the result of creating a powerful brand strength that attracts brand loyalty and assured financial returns.

BRANDING/ADVERTISINGSOLUTIONS



Strategic Marketing • Marketing Communication • Internet Marketing

ADVERTISING: PRODUCT/SERVICE/BRAND

C O N S U M E R S

MARKETING/ADVERTISING PLANNING CAMPAIGN


Strategic Marketing

BRAND/PRODUCT/SERVICE CONCEPTUALIZATIONRecollection of shapes, images (stock Photos, Vectors), colors,

fonts and copy Into more definable concept.

BRAND/PRODUCT/SERVICE IDENTITY DEVELOPMENTSelection of genre, age brackets, conception of logos and stationary

Project Outline/Request For ProposalWorking closely with clients to collect valuable information to begin project



Marketing Communication

COLLATERAL CREATIVE PROGRAMSPOCKET FOLDER • INSERTS • BROCHURES • CATALOGUES • MEDIA KITS • NEWS LETTER

ADVERTISING PROGRAMMAGAZINE ADS • NEWSPAPER ADS • POSTERS

TRADITIONAL PRINT MEDIA STRATEGIESADVERTISING/DESIGN & PRINTING

DIRECT MAIL ADVERTISING PROGRAMFLYERS • POSTCARDS • INVITATION CARDS • MAILERS

OUTDOOR ADVERTISING PROGRAMBILLBOARDS • PROPERTY SIGNS • TRANSIT SIGNS • BANNERS

INDOOR ADVERTISING PROGRAMMALL BANNERS • TRADE SHOW BANNERS • BANNER STAND • TRADE SHOW BACK DROP • TRADE SHOW

DISPLAY WALL • PANEL DISPLAY • TRADE SHOW MURAL DISPLAY


MOBIL ADVERTISING PROGRAMBUS STOP • BUS WRAPS • VAN WRAPS • MOBIL BILLBOARDS


Internet Marketing Strategies

E BUSINESS PROGRAMWEB DESIGN (HTML/FLASH) • E BUSINESS SITES • E BOUTIQUE SITES (Webmospherics)

ONLINE ADVERTISING PROGRAMSTOP PUSH DOWN BANNERS AD (Statics/Flash) • SIDE SKYSCRAPER ADS • BLOCK ADS

THE NEW MEDIA

PAY PER CLICK PROGRAMGOOGLE • YAHOO • MSN

LANDING PAGES PROGRAMLANDING PAGES W/ANNOUNCER • INCENTIVES

WEEKLY E-BLAST PROGRAME-BLAST



…………………………………………...................................................................................………………………………..DEFINITION OF BRAND

UNDERSTANDING

…………………………………………...................................................................................……………………………….BRAND IDENTITY

…………………………………………...................................................................................………………………………BRAND IMAGE

Conceptualization means the process of converting vague mental images into definable concepts.

…………………………………………...................................................................................………………………………BRAND CONCEPTUALIZATION

The Wikipedia described brand as “a collection of ideas and visuals representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme.” Brand recognition and other reactions are created by the use of the product or service and through the influence of advertising, design, and media commen-tary. A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.

Brand identity is the total proposition that a company makes to consumers - the promise it makes. It may consist of features and attributes, benefits, perfor-mance, quality, service support, and the values that the brand possesses. The brand can be viewed as a product, a personality, a set of values, and a position it occupies in people’s minds. Brand identity is everything the company wants the brand to be seen as.

Brand image, on the other hand, is the totality of consumer perceptions about the brand, or how they see it, which may not coincide with the brand identity. Companies have to work hard on the consumer experience to make sure that what customers see and think is what they want them to.

This is the first step in the process of developing your brand strategy. By defining who your brand is you create the foundation for all other components to build on. Your brand definition will serve as your measuring stick in evaluating any and all marketing materials and strategies.

…………………………………………...................................................................................………………………………..BRAND STRATEGY


Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities.In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution.Marketing is a social process which satisfies consumers’ wants. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers’ future needs and wants, often through market research.

…………………………………………...................................................................................………………………………DEFINITION OF MARKETING

In popular usage, “marketing” is the promotion of products, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desires of groups of customers or even in some cases for specific customers.

• Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user’s needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.

• Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, psychology or attention.

• Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company.

• Placement or distribution: Refers to how the product gets to the customer; for example, point of sale placement or retailing. This fourth P has also some times been called Place, referring to the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.

…………………………………………...................................................................................…………..…………………..4 ELEMENTS OF MARKETING MIX

Strategic Marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.

Operational Marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the marketing mix.

…………………………………………...................................................................................…………..…………………..2 LEVELS OF MARKETING

Is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustain-able competitive advantage. A good marketing strategy should integrate an organization’s marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy , which might include advertising, channel marketing, internet marketing, promotion and public relations should be orchestrated.

…………………………………………...................................................................................…………………………………………..MARKETING STRATEGY


UNDERSTANDING

Advertising is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor. Variations include publicity, public relations, etc.. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards.

…………………………………………...........................................................................……………………………………..DEFINITION OF ADVERTISING

Media: Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television ads, web banners, shopping carts, web popups, skywriting, bus stop benches, human directional, magazines, newspapers, town criers, sides of buses or airplanes (“logo jets”), taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, stickers on apples in supermarkets, the opening section of streaming audio and video, posters, and the backs of event tickets and supermarket receipts. Any place an “identified” sponsor pays to deliver their message through a medium is advertising.

Covert Advertising: Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise’s character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them “classics,” because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles, respectively. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Vaio, BMW and Aston-Martin cars are featured in recent James Bond films, most notably, Casino Royale.

Television commercials: The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as much for its com-mercial advertisements as for the game itself, and the average cost of a single thirty-second TV spot during this game has reached $2.7 million (as of 2007).

Newer media and advertising approaches: Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are depen-dent on the “relevance” of the surrounding web content and the traffic that the website receives. E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as “spam”.

…………………………………………...................................................................................………………………………..TYPES OF ADVERTISING

Lamborghini Dallas (Top) Bentley Atlanta (Far Right)Single Ad Campaign


A D V E R T I S I N G C A M P A I G N S

THOMASVILLE FURNITURE BURTON-CHIN CUSTOM FURNITURESingle Ad Campaign

SAPPHIRE YACHT CUSTOM (Top) National Marine (Far Right)Single Ad Campaign

JEWELRY EDITORIAL Magazine Ad


LAS RAMBLAS – Las VegasCOLDWELL BANKER UNITED REALTORSSingle Ad Campaign

PITCH CAMPAIGN

HOME BUILDER AMERICREST

STATIONARY PACKAGECROSSWINDS COMMUNITY TENNESSEESingle Ad Campaign

MAILERS

MAILERS

A D V E R T I S I N G C A M P A I G N S

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