8 Ingredients for Best-In-Class Campaigns

Eight Ingredients for Best-In-Class Campaigns

SegmentationAnalysisIs your segmentation and targeting done to focus on the most opportunistic markets?

Audience SelectionHave you isolated the buyer audience segments to target for the campaign?

SiriusDecisions Relative Targeting Framework

SiriusDecisions Audience Framework

Persona DefinitionDo you have a deep understanding of your buyer personas to create the campaign theme?

Buying DecisionProcessDo you understand the buying scenario for the the offerings that map to the campaign?

SiriusDecisions Content Blueprint

SiriusDecisions Messaging Nautilus

SiriusDecisions Personas Methodology

• xxx• xxxBuying Cycle

SiriusDecisions Buying Decision Framework

MessagingComponentsAre the value propositions and messaging narrative audience-centric?

CampaignArchitectureAre your program families (reputation, demand creation and sales enablement) aligned to the buyer process?

Content MappingHave you aligned the messaging to how it will be activated via all the delivery channels?

CampaignDashboardHave you defined how the campaign will be measured and reported to all the participants and stakeholders?

SiriusDecisions Campaign Framework

SiriusDecisions Campaign Measurement Framework

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