Post on 23-Jan-2018
7 ways to outrank your online competitors
BDOIrina Ivanitsa
You vs. your main competitor. Why should you bother?
Competitors analysis
1. Proven keywords you haven’t thought of
2. Content ideas
3. Relevance analysis
4. Backlinks
5. Ads copies
6. Best-selling goods
7. Traffic source
First things firstIdentify your main competitors
USE competitive intelligence tools:
Competitors for a specific product:
You know who your competitors are.
Semantic Analysis
● Common keywords
● Unique keywords
● Urls keywords
● Keywords of urls performing the best
Compare your performance in Google side by side
Your competitors unique keywords=your new opportunities
Urls that drive the largest amount of traffic
http://www.semrush.com/
Urls semantics
http://www.similarweb.com/
Where does traffic come from?
http://www.alexa.com/
Content
You get shares you win
Contagious content on Facebook and Twitter
searchmetrics.com
http://topsy.com/
Other tools for social search and analysis:
● http://www.social-searcher.com/
● http://postific.com/
● http://socialmention.com/
Relevance analysis
Some keywords might be missing
Collocations
Backlinks
majestic.com
Backlinks source
https://ahrefs.com/
Should you be interested in paid traffic analysis?
Your competitors best-selling goods
http://www.spyfu.com/
Ads copies including certain words
Let’s get in touch!
Irina Ivanitsa
skype: support.serpstat
email: info@serpstat.com
Thanks for listening!