7 ways to outrank your online competitors by Irina Ivanitsa
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Transcript of 7 ways to outrank your online competitors by Irina Ivanitsa
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7 ways to outrank your online competitors
BDOIrina Ivanitsa
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You vs. your main competitor. Why should you bother?
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Competitors analysis
1. Proven keywords you haven’t thought of
2. Content ideas
3. Relevance analysis
4. Backlinks
5. Ads copies
6. Best-selling goods
7. Traffic source
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First things firstIdentify your main competitors
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USE competitive intelligence tools:
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Competitors for a specific product:
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You know who your competitors are.
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Semantic Analysis
● Common keywords
● Unique keywords
● Urls keywords
● Keywords of urls performing the best
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Compare your performance in Google side by side
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Your competitors unique keywords=your new opportunities
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Urls that drive the largest amount of traffic
http://www.semrush.com/
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Urls semantics
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http://www.similarweb.com/
Where does traffic come from?
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http://www.alexa.com/
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Content
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You get shares you win
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Contagious content on Facebook and Twitter
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searchmetrics.com
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http://topsy.com/
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Other tools for social search and analysis:
● http://www.social-searcher.com/
● http://postific.com/
● http://socialmention.com/
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Relevance analysis
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Some keywords might be missing
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Collocations
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Backlinks
majestic.com
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Backlinks source
https://ahrefs.com/
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Should you be interested in paid traffic analysis?
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Your competitors best-selling goods
http://www.spyfu.com/
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Ads copies including certain words
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Let’s get in touch!
Irina Ivanitsa
skype: support.serpstat
email: [email protected]
Thanks for listening!